Sorry for any cross posting...
SMartCAMP: The Arts on the Social Web.
Review by Angela Ferraiolo.
http://www.furtherfield.org/displayreview.php?review_id=385
Angela Ferraiolo finds a variety of interesting methods, behaviours,
strategies and stories on her visit to 'SMartCAMP' or social media art
camp. A 2 day conference that took place on March 5th and 6th 2010. Part
of New York's Art Week, at the Roger Smith Hotel in New York, a slightly
unusual kind of place in that it's a hotel with its own production
company. The first conference of its kind focusing on the social web as
it relates to the arts.
The aim was to examine how various social media tools are being utilized
by artists and arts organizations to communicate with audiences, build
vibrant and loyal communities on an international scale, and continue to
spread enthusiasm for the arts. "There's no denying that these social
communication channels are quickly becoming a vital part of every
organization's outreach strategy, and savvy artists and arts orgs are
taking note."
Matt Semler, who is also the director of The LAB Gallery, became
interested in the ways Roger Smith marketers Adam Wallace and Brian
Simpson were using platforms like Facebook and Twitter to build an
online community. According to Semler, his curiosity "ultimately led to
more questions than answers and we found ourselves wanting to bring the
leaders in the social media (SM) art world together to talk about their
process, goals and best practices. Once we came up with the name
SMartCAMP we were pretty much off and running." Conference organizer
Julia Kaganskiy of New York's Arts, Culture, and 'Technology Meet Up'
curated SMartCAMP's program and a former actor, Danika Druttman, handled
communications for the event.
Furtherfield - online media arts community, platforms for creating,
viewing, discussing and learning about experimental practices at the
intersections of art, technology and social change.
http://www.furtherfield.org
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