QUALITATIVE RESEARCH FOR WEB 2.0/3.0: THE NEXT LEAP!
Tackling issues and opportunities of integrating Web 2.0/3.0 into
qualitative research
25 & 26 March 2010, Berlin 

The qualitative research landscape has evolved dramatically since the
inception of Web 2.0/3.0. Researchers and practitioners can now perform
qualitative research using online communities (MROCs), focus groups, blogs,
ethnographies as well as on social networking platforms.

The international conference on Qualitative Research in Web 2.0/3.0
(QRWEB2010) will be held on the 25 & 26 March 2010 in Berlin. This unique
and highly interactive event will bring together top academics and industry
practitioners to discuss and brainstorm the latest online methodologies for
qualitative research.

To view the delegate list or request a copy of the draft conference
programme, please visit: http://www.merlien.org/upcoming-events/qrweb2010.html

Programme highlights include:
-Evaluating the rules and tools of qualitative research in Web 2.0/3.0
-Designing and executing successful large-scale online qualitative research
studies
-Developing engaging online market research communities for qualitative research
-Implementing successful qualitative research studies using social media tools
-Understanding when to use online methods over traditional offline methods
-Integrating Web 2.0/3.0 into traditional qualitative research: what needs
to be adapted?
-Discussing best practices in moderating online focus groups on the web
-Assessing ethical and practical dangers of research using social media
-Developing participant recruitment strategies: what are the challenges and
pitfalls?
-Assessing the validity of online qualitative research: what are the
implications?
-Web 2.0 user-generated analysis and its contribution to qualitative
research methodology
-Keeping stakeholders engaged: how to keep clients and observers involved in
your online research

With thought leaders and experts in online qualitative research - Ray
Poynter (UK) - Silvana di Gregorio (UK) - Jeff Walkowski (US) - Jim Longo
(US) – Bob Jeffery (UK) - Frank-Thomas Naether (DE) - Jerry van Leeuwen (NL)
- Ilka Kuhagen (DE), Guendalina Graffigna (IT) and many more...

Take advantage of this unique opportunity to discuss best practices with
your peers in an informal, highly interactive and fun networking environment.

Organisations with representatives attending this conference include: Yahoo!
Middle-East - Aragon - NatCen (UK) - Itracks (US) - University of London -
University of Amsterdam - Open University UK - Empire State College (US) -
University of Nottingham - Technical University Dresden (DE)

To register now, please visit:
http://www.merlien.org/upcoming-events/qrweb2010.html