The world of book publishing is changing rapidly - don't miss this key
seminar.  
 
 <http://www.alpsp.org/ngen_public/article.asp?aid=111846> THE FUTURE OF
ACADEMIC BOOK PUBLISHING
Thursday 18 March 2010
British Institute of Radiology, 36 Portland Place, London W1N 4AT
 
Chair: Sam Bruinsma, Brill Publishing
 
Speakers:
Paul DeCillis, American Institute of Physics
Laura Cox, Frontline Global Marketing Services
Linda Bennett, Goldleaf
Benjamin King, The Publishers Association
Martin Marlow, Maverick Marketing
Richard Padley, Semantico
Sarah Stamford, eBooks Cambridge
 
The Google Book Settlement and the launch of the iPad are just two recent
items in the news.  This ALPSP seminar will consider these and other
developments which publishers and librarians need to be aware of.

The keynote will be delivered by Paul DeCillis, Director of Online
Publishing at the American Institute of Physics, who considers the present
market for eBooks and looks forward to what we can expect in a rapidly
changing environment - AIP has recently launched its own eBook platform. 

The 'where are we currently?' theme is then picked up by consideration of
the soon to be published 'ALPSP Scholarly Book Publishing' survey results;
new ways of bringing eBooks to market are also discussed. The place of third
party suppliers such as the aggregators is considered as is the place for
print in today's digital world. An expert overview of the latest eBook
technologies follows a look at the likely impact of the looming Google Book
Settlement. The expert panel of speakers then provide answers to questions
from delegates before the Chair sums up. 

Who should attend: all those concerned with strategies for developing book
content from an Editorial, Sales, or Marketing background.  Librarians
interested in how scholarly book publishing is changing and developing will
also find the seminar useful.

PROGRAMME
 
0930 Registration
 
0945 Introduction
Sam Bruinsma, Director of Business Development and Electronic Publishing,
Brill 
 
1000 Keynote: Looking forward. The future from the perspective of a US
society publisher who has recently launched an eBooks platform
Paul DeCillis, Director Online Publishing, American Institute of Physics
(AIP)  
 
1100 Scholarly Book Publishing Practice - the ALPSP survey findings
Laura Cox, Managing Director, Frontline Global Marketing Services and
co-author of the ALPSP survey 
 
1130 Coffee  
 
1200 How are publishers breaking the mould? Some case-study examples
Linda Bennett, Gold Leaf 
 
1230 The Google Book Settlement and how it will affect the eBook environment

Benjamin King, Head of Policy & Communication, The Publishers Association 
 
1300 Lunch 
 
1400 Using third-party suppliers to reach the market; the place of the
aggregator in your sales and marketing strategy 
Martin Marlow, CEO, Maverick Marketing 
 
1430 eBook Readers and the impact of other new technologies 
Richard Padley, Managing Director, Semantico 
 
1500 What librarians might want next 
Sarah Stamford, Project Manager, eBooks Cambridge (University of Cambridge) 
 
1530 Panel of Speakers
1600 Close with glass of wine 
 
Book your place at  <http://www.alpsp.org> www.alpsp.org or contact me for
further information 
 
Lesley Ogg
Senior Coordinator, Events & Information Systems
Association of Learned and Professional Society Publishers
E: [log in to unmask]; T: +44 (0)1245 260571; F: +44 (0)1245 260935;
 <http://www.alpsp.org> www.alpsp.org 

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