Message sent on behalf of the National Centre for Research Methods.
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Dear colleague,
You may be interested in the NCRM / British Polling Council seminar 'Taking the
Electoral Pulse: Three Approaches to the Methodology of Election Polling' at
the British Academy next Wednesday (January 20th). We still have a few
places left, so please book as soon as possible to avoid disappointment. There
is a £15 registration fee that include event materials, lunch, morning and
afternoon tea. The registration form is available at
http://www.ncrm.ac.uk/TandE/events2010/0120
Event: Taking the Electoral Pulse: Three Approaches to the Methodology of
Election Polling
National Centre for Research Methods/British Polling Council Joint Seminar
Venue: The British Academy, 10 Carlton House Terrace, London SW1Y 5AH
Date: 20 January 2010
Chair: Lord Lipsey (Straight Statistics)
With a general election looming, this seminar will examine the methodology of
three approaches to ascertaining the distribution of political preferences
across the country. These are telephone polling, internet polling and exit polls.
In each case the seminar will focus on the opportunities and challenges
associated with the method and outline some of the controversies surrounding
its use. It will enable participants to become acquainted with how each
approach is implemented in the UK and develop an informed judgement about
the likely methodological rigour of each approach during the course of the
2010 general election campaign. The event is being organised by the ESRC
National Centre for Research Methods (NCRM) and the British Polling Council.
Programme
10.30-11.00 Introduction
Introduction to the Day: John Curtice
11.00-12.30 Telephone Polls
Introduction: Opportunities and Pitfalls: Martin Boon (ICM)
Is it Safe to Past Vote Weight?: John Curtice (Strathclyde)
Alternative Approaches to Getting it Right: Simon Atkinson (MORI)
12.30-13.30 Lunch
13.30-14.30 Exit Polling
Introduction: The Whys and Wherefores: Nick Moon (NOP)
The Challenges of Designing and Analysing an Exit Poll: Stephen Fisher
(Oxford)
14.30-15.00 Tea break
15.00-16.30 Internet Polling
Introduction: An Impressive record? Peter Kellner (YouGov)
How far and why it works: Paul Whiteley (Essex/BPIX)
A more hesitant approach: Andrew Cooper (Populus)
With Best Wishes, Nicholas Bardsley
Senior Research Fellow
National Centre for Research Methods (NCRM)
Room 4001, Building 58
University of Southampton
SO17 1BJ
Email. [log in to unmask]
* Date for your diary: ESRC Research Methods Festival, 5-8 July 2010 at St
Catherine's College, Oxford. Bookings open at the beginning of March 2010.
For more details please see http://www.ncrm.ac.uk/TandE/other/RMF2010/ *
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