With apologies for cross-posting. . .
Audience segmentation:
Identifying and understanding your visitors
Visitor Studies Group one day conference and AGM
Sackler Centre, Victoria and Albert Museum, London
29th January 2010
10am-4.30pm
Visitors come along with a variety of backgrounds, motivations, goals and
needs. It’s not practical to develop a unique offer for every individual, so
how can we best categorise our visitors and meet their needs? And what about
those who don’t visit?
There are many different ways to segment audiences and no one-size-fits-all
solution. Come and hear examples from a variety of institutions across the
spectrum. John Falk will be providing his perspective, some of which is
captured in his recent book, Identity and the Museum Visitor Experience.
Speakers include:
• Dr John Falk, Sea Grant Professor of Free Choice Learning, Oregon State
University
• Xerxes Mazda, British Museum
• Jo Proctor, BMRB Enlightenment
• Sophie Duncan, BBC
Book now: price held from 2009!
VSG Member £70
VSG Member Concession £40
Non-member £90
Non-member Concession £50
Registration fee includes lunch and tea/coffee
For more information, including a registration form, contact Georgina Bishop
020 7942 6028 or [log in to unmask]
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