Apologies for cross posting...
> Dear Colleagues,
>
> Just to let you know that places are still available for the above cpd25 course.
>
> Libraries Don> '> t Need Marketing? Overcoming The Myth
>
> In this one-day seminar marketing expert (and ex-librarian) Terry Kendrick will explain why libraries do need marketing and what an important tool it can be for clear communications to staff, users and other stakeholders both inside and outside the Library. A range of marketing ideas will be explored, ranging from traditional and contemporary marketing communication tools to guidance on how to create an effective promotional plan. There will also be a case study from the Library at UEL.
>
> 09.30 - Registration and coffee
> 10.00 - 11:00 Effective marketing and its importance for libraries
> 11.00 > -> 11.15 Coffee
> 11.15 > -> 12.30 Kitbag of marketing communications options (basic
> communication/options/buzz/viral/e-marketing)
> 12.30 > -> 13.00 UEL - marketing case study
> 13.00 > -> 13.45 Lunch
> 13.45 > -> 14.15 Publications (traditional & electronic - discuss need for brand
> consistency, key messages, target audiences and tone etc)
> 14.15 > -> 15.15 Practical session: Write a promotional plan / using
> marketing to help manage problem users
> 15.15 > -> 15.30 Tea
> 15.30 - 16.15 Report back from practical session 16.15
> 16.15 - 16.30 Discussion of key learning points from the day
> 16.30 Close
>
> Venue: Room MAL 633, Birkbeck College.
>
> Website: http://www.bbk.ac.uk/maps
>
> Please note that there are limited places available for this event.
>
> To book a place please use our online booking form or email the administrator via [log in to unmask]
>
> Cost: £195 for CPD25 members and £225 for other institutions.
>
> Cancellations less than one week before the event will be charged a 50% cancellation fee. In the event of a > '> no-show> '> on the day, the full fee will be charged.
>
> With best wishes,
> Claire.
>
> Claire Hackshall
> cpd25 Administrator
> M25 Support Team
> LSE Library
> 10 Portugal Street
> London WC2A 2HD
>
> Email: [log in to unmask]
> Tel: 0207 955 6452
> Website: www.cpd25.ac.uk
>
Please access the attached hyperlink for an important electronic communications disclaimer: http://www.lse.ac.uk/collections/planningAndCorporatePolicy/legalandComplianceTeam/legal/disclaimer.htm
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