Accucoms has recently developed a gap analysis tool that will help
publishers identify gaps in their market penetration.
The tool is the result of a large-scale research project undertaken by
Accucoms and includes comprehensive information on the subject focus of
institutions worldwide.
The tool will help any publisher using Accucoms' suite of direct marketing
and sales representations services identify potential subscribers in
underrepresented geographic regions and allow a much more targeted approach
to their marketing efforts.
Pinar Erzin, Managing Director of Accucoms, says "Our gap analysis tool
provides publishers with essential strategic information about possible
growth in certain regions and on a tactical level, it offers qualified,
relevant and up-to-date lists of prospects. Gathering this information is
not a trivial task but it is information that every publishing organisation
needs."
For the full press release please visit
http://www.accucoms.com/about/news.htm
Tracy Gardner
TGM / Renew Training
Tel: +44 (0) 7884 438007
Email: [log in to unmask]
Web: www.renewtraining.com
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