Delighted to see that Arts and Heritage marketing gets centre stage as Transformational Marketing!
Track details at http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=156&Itemid=146
Best wishes,
Terry
Dr Terry O'Sullivan
Senior Lecturer in Management
Centre for Strategy and Marketing
Direct + 44(0)1908 653 160
Fax + 44(0)1908 655 898
The Open University Business School, Walton Hall, MILTON KEYNES MK7 6AA United Kingdom
The Open University is incorporated by Royal Charter (RC 000391), an exempt charity in England & Wales and a charity registered in Scotland (SC 038302).
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