How can publishers exploit their content to the full? Book now for this one
day ALPSP seminar
KNOW YOUR RIGHTS. OPPORTUNITIES AND PITFALLS IN CONTENT LICENSING
Wednesday 27 January 2010, London
Further information: www.alpsp.org
Chair: Philip Shaw, Hodder Education
Speakers:
Julie Carroll Davis, ProQuest
Caroline Gomm, HarperCollins
Adele Parker, Taylor & Francis
Huw Alexander, SAGE
Duncan Enright, Royal Pharmaceutical Society
This seminar will cover key aspects of secondary rights for small to medium
sized publishers who are looking to exploit fully the content they publish,
whether their own books and journals or those published under licence. It
will be relevant to those publishing for academic, research and professional
markets, books and journals.
The speakers will review the most important sources of rights income and the
various issues which the publisher should consider before deciding to offer
rights to third parties. These include copyright considerations, brand
visibility, and future own-brand online offerings amongst others.
Who should attend: The day is aimed at those with direct responsibility for
rights management within Books and Journals publishers, and Managing Editors
and Commissioning staff in publishing houses who are required to propose and
justify publications on the basis of their financial performance, which
increasingly will take into account revenue streams other than direct and
trade sales. It will also be of interest to those in organizations who want
to hear more about the realities of rights sales in a market where third
parties want to reuse rather than simple reproduce content (incl delivery
mechanisms).
Full details at http://www.alpsp.org/ngen_public/article.asp?aid=129659
Lesley Ogg
Senior Coordinator, Events & Information Systems
Association of Learned and Professional Society Publishers
E: [log in to unmask] T: +44 (0)1245 260571; F: +44 (0)1245 260935;
www.alpsp.org
ALPSP International Conference 8-10 September 2010 - save the date!
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