Dear All,
Apologies for cross-posting.  Below please find the press release  
regarding Mimas's rebrand -- our new identity and website has been  
launched today at the International Internet Librarian Conference.  We  
invite colleagues to visit our new site at http://mimas.ac.uk


Sincerely,

Joy Palmer


-- 
Joy Palmer, Ph D
Mimas -- Senior Manager, Library and Archival Services
Devonshire House
University of Manchester
Oxford Road
Manchester
M13 9PL

T: 0161 306 6622
M: 07766747670



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Mimas Powers Ahead with New Brand Identity

Mimas formally unveils a new brand identity this week, representing a  
critical milestone in the organisation's history. As a nationally  
designated data centre based at The University of Manchester, Mimas  
hosts a significant number of the UK's research information assets -  
and builds applications to help people make the most of this rich  
resource.

The new identity communicates Mimas as an organisation of experts  
dedicated to the advancement of knowledge, powering world-class  
research and teaching.

Driving a New Strategy

Mimas' new identity, underpinned by a new strategy, is part of an  
ambitious step-change for the organisation. Keith Cole, Director of  
Mimas, states:
"With millions of users, our ultimate task is to maintain quality  
services for them on behalf of funders such as JISC and the ESRC. But  
at the same time we need to able to adapt to and predict rapid change  
in our evolving digital world. Our new identity will enable us to  
build on our academically focused applied research activity and so  
develop our position as a Centre of Excellence based at The University  
of Manchester."

Conveying the Benefits of Working with Mimas

Through its new identity, Mimas will emphasise the following:
* the organisation's ultimate outputs and achievements
* its contributions to technological innovation and research
* the benefits delivered to users in research and teaching

A key focal point for communicating these successes to key  
stakeholders and potential partners is the new Mimas website (see:
http://mimas.ac.uk) - featuring informative news stories highlighting  
Mimas' work and its broader impact.

Communicating in this new way will allow Mimas to strengthen  
relationships with existing funders and partners as well as develop  
new collaborations with organisations across the sector - from  
commercial partners to public sector bodies.

"Mimas understands academic, administrative and commercial needs, and  
we already work in a diverse range of contexts," explains Caroline  
Williams, Mimas Deputy Director, and Executive Director of Intute.  
"Our new identity will help us effectively communicate this unique  
selling point to a broader audience, and move us forward into new  
relationships where we will undertake research projects and develop  
new applications for the sector."

Official Launch at Internet Librarian International 2009

Mimas officially launches its new identity on Thursday, 15 October  
2009 at the Internet Librarian International conference in London.  
Delegates should visit the Mimas stand and meet staff representatives  
to learn more about Mimas and its ambitious plans for the future.

Mimas website: http://mimas.ac.uk
Mimas strategy document at: http://mimas.ac.uk/about/reporting/

Contact:  Joy Palmer, Mimas, The University of Manchester
E: [log in to unmask]
T: 0161 306 6622

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