*UPDATE FROM THE PUBLIC HEALTH RESEARCH CONSORTIUM
*
Dear Colleagues
The latest reports from recently completed PHRC projects on food
branding and chronic illness and disability are now available.
How do young people engage with food branding? (Lead: Martine Stead,
Stirling)
Food brands play a modest but important role in shaping young people's
food preferences and consumption. This study shows that through buying
and consuming well-known brands, young people can bolster their
self-image, 'fit in' with their peers, and avoid attracting ridicule and
disapproval. The influence of branding on food choices is concerning
because the most heavily marketed brands tend to be for products high in
fat, salt and sugar: fast food restaurants, fizzy drinks, salty snacks,
confectionery and sugared breakfast cereals.
Our findings point to the importance of harnessing marketing in support
of healthier eating. Although 'healthier' food and drink brands are
generally less engaging for young people than brands for products high
in fat, sugar and salt, some healthy brands have the potential to
attract young people's interest. Marketers and retailers should be
encouraged to direct their skills towards the promotion of healthier brands.
Executive Summary
<http://www.york.ac.uk/phrc/PHRC%20B2-06%20Exec%20Summary_FV.pdf>
Short Report
<http://www.york.ac.uk/phrc/PHRC%20B2-06%20Short%20Report_FV.pdf>
Final Report <http://www.york.ac.uk/phrc/PHRC%20B2-06_%20RFR.pdf>
Helping chronically ill and disabled people into work: what can we learn
from international comparative analyses? (Lead: Margaret Whitehead,
Liverpool)
In the UK, employment rates for people with a chronic illness and
disability are low and show a social gradient, with less skilled manual
workers suffering the most.
This project aimed to identify and synthesise evidence on policies and
interventions that might help chronically ill and disabled people into
work in five highly developed welfare systems: Canada, Denmark, Norway,
Sweden and the UK.
Executive Summary
<http://www.york.ac.uk/phrc/PHRC%20C2-06%20Executive%20Summary%209%20_FV_Oct%2009.pdf>
Short Report
<http://www.york.ac.uk/phrc/PHRC_C2-06_Short_Report_9%20FV12Oct09.pdf>
Final Report <http://www.york.ac.uk/phrc/PHRC%20C2-06_%20RFR.pdf>
The Public Health Research Consortium (PHRC), funded by the Department
of Health Policy Research Programme (DH PRP), brings together senior
researchers from eight universities, a survey research agency, a
children's charity and a Public Health Observatory (PHO) in an
integrated programme of research. This aims to strengthen the evidence
base for interventions to improve health, with a strong emphasis on
tackling socioeconomic inequalities in health. Focusing on major health
determinants our programme includes projects on smoking, obesity and its
associated risk factors, and, as an important wider determinant, the
workplace. Projects are led by senior researchers with expertise in
public health, social epidemiology, sociology, survey and evaluation
research, social marketing and health economics. Full information can be
found on our web site at http://www.york.ac.uk/phrc/
--
Sally Stephenson
Personal Assistant to Professor Hilary Graham
and secretary to the Department of Health Public Health Research Consortium,
Department of Health Sciences,
Area 4, Seebohm Rowntree Building,
University of York,
York, YO10 5DD
Tel: 01904 321934
Department of Health Public Health Research Consortium website: http//www.york.ac.uk/phrc/
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