Dear List Members
As book publications in this area are scarce enough, I felt you might be
interested to hear that Butterworth-Heinemann have just published a new book in
the area of film marketing, the full reference is:
Kerrigan, Finola (2009) Film Marketing. Oxford: Butterworth-Heinemann.
Publisher's blurb follows:
"Film Marketing" is the first book to consolidate existing literature into a
well informed and academically sound textbook. The book focuses on the film
industry as a whole, which incorporates popular (mainstream) fiction films
(usually) in English, non English language fiction films, documentary films and
art house films. In doing so, it is firmly embedded in the global film
industry. Although the film industry is global, it is dominated by the
Hollywood major studios, and as such, discussion of the Hollywood film industry
will be highlighted. But, unlike other film marketing books on the market, this
book also highlights other successful film industries, such as Korea, Nigeria
and India, as well as looking at examples of film marketing practices from a
range of other countries which provide interesting case studies from Denmark,
France, the UK and Hong Kong. "Film Marketing" offers the student a unique
combination of theory and practice and written in accessible student-friendly
manner, presents an appealing and must-have text for anyone studying film. The
book includes full pedagogical features and additional lecture resources,
available at the website allowing for easy use by both lecturer and student.
This is the only book dedicated to marketing in the rapidly growing film
industry, from a marketing perspective. This is the first book to include
global examples such as Korea, Nigeria, India, Denmark, France, the UK and Hong
Kong, as well as Hollywood. It is the first book to combine theory and practice
with a student-friendly use of pedagogy and providing additional lecturer
resources, available at the website including PowerPoint slides, exercises and
further reading.
DOR
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