On 23 Sep 2009, at 13:24, Andy Powell wrote:
>
> Do any institutions (or anyone else for that matter) undertake any
> kind of snapshots/surveys of the kinds of mobile technology their
> new students are bringing with them to uni?
yes, we do a freshers survey every year; offhand I don't recall
whether we get enough detail to distinguish Android from iPhone
>
> General iPhone demographics would indicate a typically 'older'
> audience? E.g. http://bit.ly/1CvLQK, which suggests that "74% of
> iPhone users are over the age of 25". Conversely, the iPod Touch
> seems to have penetrated the younger market (presumably because of
> its 'gaming' orientation?). E.g., from the same article, " 69% of
> iPod touch users are between 13-24 years of age".
>
its hard not to be cynical about this;
"Participants were visitors to domains within the AdMob iPhone network
who were shown survey invitation banners rather than banner ads. Those
who clicked through the survey banner were presented with the mobile
survey."
so the stats relate to that group of the users who willingly click on
a survey invitation banner......
--
Sebastian Rahtz
Information Manager, Oxford University Computing Services
13 Banbury Road, Oxford OX2 6NN. Phone +44 1865 283431
Sólo le pido a Dios
que el futuro no me sea indiferente
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