Here is a Policy we developed in Australia.
247 Flinders Lane
Melbourne VIC 3000
AUSTRALIA
Phone: 03 9662 3324
TTY: 03 9662 3374
Fax: 03 9662 3325
Email: [log in to unmask]
Web: www.afdo.org.au
16 September 2009
Disability Promotion, Community Awareness, Media Reporting, Fund Raising,
Marketing & Communication strategies Policy Statement
1. Introduction
1.1 AFDO is the peak body for people with disability in Australia.
1.2 This Policy Statement reflects our concern that fundraising, community
education, awareness campaigns, media reporting, health campaigns,
marketing & communications strategies, within and external to Australia,
have not always depicted people with disability in a manner that is
positive, dignified and respectful. Too often these practices have focused
on the negative impact in peoples’ lives, rather than the restrictive
environmental and social barriers people face.
1.3 We require all agencies, organisations, media and governments to uphold
the principles of the Convention on the Rights of Persons with Disabilities
(CRPD) to overcome discrimination and negative cultural and ethnic beliefs
and practices and educate the community by providing information and
depicting people with disabilities, in a manner which promotes positive
images through focusing on opportunity, independence, empowerment and
achievement.
1.4 We affirm that as mandated in the CRPD, all people with disabilities
have the same rights as others to be regarded with utmost respect and
treated with dignity.
2. Principles
2.1 People with disabilities are individuals who have specific needs as a
result of their disability who may not have the resources to meet their own
needs. Governments at all levels, National, State and Local must ensure the
allocation of resources to address the specific needs of people with
disabilities regardless of age, race, sexuality or religion.
2.2 The fundamental rights of all people with disabilities are sacred, and
must not be compromised in any way in fundraising, media reporting,
marketing or community education projects. These rights include:
1.. the right of community understanding and acceptance of their
individual situation,
2.. the right to be recognised and valued as equal members of the
community,
3.. the right to have their contributions to society recognised and
valued, and
4.. the right of informed consent regarding involvement in any
fundraising, marketing or community education project.
3. Policy Actions
3.1 These principles should govern the practices of any organisation
reporting news, raising awareness, providing services or raising funds for
people with disability within or outside Australia. As the peak body for
people with disability in Australia, AFDO calls upon organisations,
agencies, media and governments, to ensure that news reporting, fundraising
or community education undertaken about people with disability accords with
the above principles.
3.2 We call upon individuals, employees, staff, organisations, agencies and
media to:
1.. monitor the news reporting, awareness campaigns, fundraising practices
and policies of agencies, organisations, governments and media and if they
break these principles to publicly speak out against these practices.
3.3 We call upon agencies, organisations, governments and media to:
1.. ensure that their media reporting, awareness campaigns and/or
fundraising practices honour the principles set out in this statement and
the CRPD.
2.. ensure that all practices are age appropriate to the people with
disability directly affected. Where an agency or organisation provides
services to or represents a wide age range their general portrayal of people
with disability must be balanced to reflect positive images of all those
people with disability (i.e. Images of children should only be used to the
percentage they are provided services and not be used to represent adults).
3.. ensure photographic exhibitions do not dwell on tragedy and are
balanced and finish with positive images of how people with disabilities are
contributing to their communities.
4.. ensure people with disabilities are involved in every aspect of these
activities as equal partners.
5.. ensure only people with disabilities be used to portray people with
disabilities in these events.
6.. enable and resource consumer reference groups that will monitor the
development and implementation of fundraising, community awareness, media
campaigns by agencies and government according to this policy.
7.. ensure that "competition" between agencies to secure what they see as
an appropriate "slice of the cake" is not detrimental to those whose needs
are to be served, or to other agencies working in similar or related areas.
8.. prepare and present all fundraising, promotional or educational
material in such a way that it reinforces full human rights and promotes the
basic truth that "people with disability regardless of cultural background
are individuals with the same right to dignity, respect and opportunity as
all other members of society".
9.. ensure all fundraising, promotional, educational and media material
reinforces the immense cultural and linguistic diversity of people with
disability in Australia.
10.. implement an accessible, informed consent strategy that enables
individuals, families or groups to make an informed decision about their
involvement in each specific project.
11.. recognise and address the need to break down the myths,
misconceptions and negative images regarding people with disability held by
the community.
12.. ensure strategies are in place for people from non-English speaking
background to reflect positive images of people with disability.
13.. accept the challenge to enhance community perceptions of people with
disability and their contribution to society.
14.. avoid negative, pitiful and patronising wording etc.
15.. ensure consultations and prior consent are made with the peak
disability body via AFDO members regarding correct description of the
disability.
----- Original Message -----
From: "Mpho Ndebele" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Monday, September 28, 2009 4:56 PM
Subject: Articles on Mass media and disability terminology
** Proprietary **
** High Priority **
Dear Colleagues
Does anyone have access or know where I could access articles on Mass
media and disability terminology.
I would really appreciate your assistance.
Mpho
South Africa
>>>
From: Mark Priestley <[log in to unmask]>
To: <[log in to unmask]>
Date: 21-Sep-2009 05:52 PM
Subject: Forthcoming disability seminars at Leeds
Centre for Disability Studies, Leeds
Autumn Seminar Programme: 2009
22/09/09: Professor Kuo-yu Wang,
National Chung Cheng University, Taiwan
Do different cultures and societies need different approaches? The
social model of disability and the implications for Taiwan
2-4pm: Seminar Room, Beech Grove House
21/10/09: to be confirmed
11/11/09: Dr Alison Wilde,
Freelance researcher
Who do we want to be? Disability, impairment and cultural
representation
2-4pm: Seminar Room, Beech Grove House
09/12/09: Shaun Grech,
Manchester Metropolitan University
Disability, International Development and the Majority world: critical
concerns for a global disability studies
2-4pm: Seminar Room, Beech Grove House
http://www.leeds.ac.uk/disability-studies/events.htm
Best wishes
Mark Priestley
Professor of Disability Policy
Director, Centre for Disability Studies
University of Leeds
LEEDS
LS2 9JT
UK
tel: +44 113 343 4417
fax: +44 113 343 4415
Skype: mark-priestley
e-mail: [log in to unmask]
http://www.leeds.ac.uk/disability-studies
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