*Apologies for multiple postings*
International Conference
Product Communication and the Nationalisation of Consumption
Vienna, 1-3 October 2009
1 October 2009
15:00-15:30
WELCOME
INTRODUCTION
Hannes Siegrist, Univ. Leipzig
Consumption and Mental Mapping in Modern Societies
15:30-18:00
CLAIMING TRADITIONS, STAGING TERRITORY, CELEBRATING
PROGRESS
Chair: Heinz Gerhard Haupt, Univ. Bielefeld / European
University Institute Florence
Roman Rossfeld, Univ. Zurich
«High as the Alps in Quality»: On National Identity and the
Rise of the Swiss Chocolate Industry, around 1900
16:15-16:30 Coffee break
Oliver Kühschelm, Univ. Vienna
Branded goods and the Construction of a National Self in
Postwar Austria
Artemis Yagou, AKTO Art & Design College, Athens
Narratives of Heritage and Modernity. National Production
and Consumption in Greek Advertising
18:30-20:00
KEYNOTE LECTURE
Karl Gerth, Merton College, Oxford
Variations on a Global Theme? A Comparative Perspective
on Nationalism and Consumerism in Modern China
2 October 2009
9:00-10:30
BRANDING NATIONAL IDENTITIES – (ONLY) A STRATAGEM
OF COMPANIES?
Chair: Oliver Kühschelm
Brita Lundström, KTH Stockholm
The Brand of Sweden. Narratives Constructed by Nation and
Companies to Promote a Swedish Image in Historical
Perspective
Lisa Sumner, McGill University, Montreal
Distilling Unity: Popularizing Canada in the International
Imagination
10:30-11:00 Coffee break
11:00-12:30
CODING THE NATION BETWEEN EAST AND WEST
Chair: Franz X. Eder, Univ. Vienna
Katrin Gengenbach, Univ. Leipzig
Nationalising European Luxury in Early Postwar Japan
Sándor Horváth, Academy of Sciences, Budapest
Aping the West, Consuming the Socialist Budapest
12:30-14:30 Lunch break
14:30-16:00
THE (DE)NATIONALIZATION OF ADVERTISING
Chair: Franz X. Eder
Susanne Hilger, Heinrich-Heine Univ. Düsseldorf
“Clashing Cultures?” Americanised Product Communication
and German Consumer Habits after World War II
Ulrich Ermann, Kath. Univ. Eichstätt-Ingolstadt
Modernisation through Fashion? The Geographies of the
Marketing of Fashion Brands in Postsocialist Bulgaria
16:00-16:30 Coffee break
16:30-18:00
WHAT’S DRIVING THE NATION?
Chair: Hannes Siegrist
Manuel Schramm, TU Chemnitz
Motorisation and Nationalisation. Small Cars in Western
Europe, 1950-1970
Luminita Gatejel, FU Berlin
Volkswagens of the East. The Trabant, Lada and Dacia in the
Crossfire of Western, National and Socialist Propaganda
3 October 2009
9:00-10:30
HOUSING NATIONAL IDENTITY
Chair: Franz X. Eder
Mikael Hård, TU Darmstadt
Products for the Folkhem. The Swedish People’s Home as a
Consumption Junction
Natalie Scholz, Univ. Amsterdam
Something Old, Something New. National and International
Dimensions of the Discourse on ‘Modern Living’ in West-
Germany during the 1950s
10:30-11:00 Coffee break
11:00-12:30
FEEDING COMPLEX IDENTITIES
Chair: Hannes Siegrist
Detlef Briesen, Univ. Gießen
Regional Cuisines in Germany and the U.S. and the Challenges
of Creolization. Products, Recipes, and Popular Tastes
Maren Möhring, Univ. Zurich
Staging Spaghetti. The Medialisation and Italianisation of Food
Consumption in the Federal Republic of Germany
12:30-13:00
CONCLUDING DISCUSSION
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