Presentations for the ALISS July 2009 Conference on marketing services
in challenging times can now be viewed online. If the direct links below
do not work go to http://www.alissnet.org.uk and choose the option group
news from the right hand side of the screen
Importance of 'marketing digital collection' including a case study from
Harvard
<http://www.slideshare.net/heatherdawson/importance-of-marketing-digital
-collection-including-a-case-study-from-harvard> This presentation was
given by Christine Madsen at the July 2009 ALISS Marketing libraries in
challenging times conference. It describes the importance of marketing
digital collections using a case study from Harvard Open Collections. It
also introduces tools for measuring and evaluating the use of digital
resources.
Students Librarians and marketing the Library
<http://www.slideshare.net/heatherdawson/students-librarians-and-marketi
ng-the-library> - This presentation was given by Frank Parry and Becky
Laird It describes an interesting project between Information science
students and library staff at Loughborough University.
Imbibe! wine and Library developments
<http://www.slideshare.net/heatherdawson/imbibe-wine-and-library-develop
ments> - This presentation was given by Olivia Llewellyn It describes
how Coventry University Lanchester Library used a social event 'imbibe'
to liaise with promote library services to academic staff
Coventry University Library bag project
<http://www.slideshare.net/heatherdawson/coventry-university-library-bag
-project> This presentation was given by Olivia Llewellyn at the 2009
ALISS Summer Conference It describes a project to involve students in
designing a bag to promote Coventry University Library
Notes from the brain storming session on marketing library services in
challenging times.
<http://www.slideshare.net/heatherdawson/notes-from-the-brain-storming-s
ession-on-marketing-library-services-in-challenging-times> Here are
some notes on the brain storming session which ended the ALISS 2009
marketing library services conference. It includes tips from the
participants based around several case studies which include : How to
make induction sessions more attractive to students, getting students to
use online tutorials, raising attendance at drop in training sessions,
marketing an online database,
Best wishes
Heather Dawson
ALISS secretary
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Please access the attached hyperlink for an important electronic communications disclaimer: http://www.lse.ac.uk/collections/secretariat/legal/disclaimer.htm
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