** Apologies for cross-posting **
UKSG are pleased to announce we will be running our new course:
UKSG Licensing and Negotiation Skills for Librarians
Wednesday 9 December 2009
London W1
To meet the needs of librarians involved in the acquisition of electronic
resources, UKSG is pleased to offer a practical one-day Licensing and
Negotiation Skills course.
Course summary
Electronic publishing has brought huge changes to learned information
provision and to the role of librarians and other information professionals.
For electronic products, publishers and intermediaries present purchase
models of far greater complexity than the traditional print subscription
model. Moreover, with electronic delivery the emphasis has shifted from
ownership to access, giving rise to the licence as a feature of most sales
agreements.
These changes present challenges but also considerable opportunities: many
purchasing models are flexible and allow for negotiation; similarly, some
important licence terms and conditions may be negotiable. Information
professionals consequently need to adapt to new pricing and purchase models
and become familiar with the terms and conditions of licences, their
language and their effect. It follows that librarians with appropriate
licensing and negotiation skills will have considerable advantage in this
new business era.
Why you should attend
The course has been written for serials and acquisitions librarians involved
in e-resource purchasing in academic institutions; librarians in these
institutions who are being trained to undertake purchasing roles will also
benefit from attending. Participants will gain a good understanding of the
key issues surrounding publisher licensing and negotiations, together with
practical skills and knowledge which they will be able to use in their
professional lives.
Learning objectives
At the end of the course participants will:
Understand the key issues surrounding publisher licensing and negotiations,
and how these impact libraries
Be familiar with important clauses in publisher licences
Be familiar with the principles of successful negotiation in the context of
licensing online information resources
Understand the fundamental dos and don’ts of e-resource negotiation.
Feedback from the pilot course 2008
“Excellent coverage of basics and more complex issues.”
"This course is probably the best library training course I've done - the
skills obtained were immediately
put to use with demonstrable savings achieved for our library at a very
difficult financial time."
“Well structured ... helped to break down the ‘fear’ of deciphering
licence terms.”
“Very informative and useful course. Left me with several plans to put into
action and feeling much more confident about the idea of actually
negotiating,
not just taking the license as being a done deal.”
“Somebody used the word ‘empowered’ to sum up how they felt and I think
that’s right.”
Course content
Licensing
Introduction: what is a licence and why do we have them?
The licence as a grant of rights: issues of access vs. ownership
The licence as a contract: the language and effect of publisher licences
The devil in the detail: clause-by-clause examination of a ‘model’ licence;
getting behind the legal speak; which clauses are likely to be negotiable
and which not?
Discussion of delegates’ experience; discussion of licence clauses to avoid
Summary: top licensing tips.
Negotiation skills
Introduction: negotiating in the digital era
Understanding the publisher: how the size, profile and market position of a
publisher influences negotiations
What the publisher wants; getting what you want; issues of affordability,
value for money and sustainability
Preparing for negotiation
Negotiation scenarios; negotiation tactics
Evaluating a publisher proposal
Summary: the dos and don’ts of negotiation.
Course format
The course will be lively and engaging and will include the following
elements:
Presentations providing session overview and key information
Sessions which encourage discussion of delegates’ experiences and concerns
Quiz, exercises and other group work encouraging discussion and sharing of
ideas
Role play by course convenors to illustrate key points
Participants will also be given a comprehensive course pack and handouts
designed to support them in their workplace.
Programme
Registration and coffee
10.00 Course introduction
Introduction to publisher licensing
Break
11.00 Examining a model licence
12.00 Preparing for negotiations
Lunch
Negotiation tactics
14.45 Break
15.00 Evaluating a publisher proposal
16.15 Closing comments and wrap-up
Facilitators
Sarah Durrant, Red Sage Consulting
Tracy Gardner, Tracy Gardner Marketing
The course facilitators have extensive experience working with publishers,
libraries and a wide range of intermediaries in the scholarly information
industry, much of this in the area of journals publishing, licensing and
negotiation.
Fee (includes refreshments and lunch)
UKSG members £160.00 + £24.00 VAT (total £184.00)
Non-members £215.00 + £32.25 VAT (total £247.25)
Venue
Park Crescent Conference Centre (The Gulbenkian), London, W1
How to book
Please book via the UKSG website – www.uksg.org/event/Licensing091209
– or contact: Karen Sadler, UKSG Administrator
Tel.: +44 (0)1865 744279 Fax: +44 (0)1865 742164 E-mail: [log in to unmask]
Location details will be sent with confirmation of booking.
Cancellations
By Tuesday 1 December 2009 Full refund
From Wednesday 2 December 2009 No refund
NB: UK Serials Group reserves the right to alter or vary the programme due
to events or circumstances beyond its reasonable control without being
obliged to refund monies.
Karen Sadler
UKSG Administrator
Tel. +44 (0)1865 744279
Fax. +44(0)1865 742164
www.uksg.org
UK Serials Association trading as United Kingdom Serials Group
A company registered in England and limited by guarantee
Company Number: 4145775 Registered Charity Number: 1093946
Registered office: Bowman & Hillier Building, The Old Brewery,
Priory Lane, Burford, Oxon OX18 4SG
lis-e-resources is a UKSG list - http://www.uksg.org/serials
UKSG groups also available on Facebook and LinkedIn
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