Cognitive Interviewing for Testing Survey Questions
23rd September 2009 (1 day short course)
£175 (£125 for those from academic institutions)
COURSE SUMMARY
This one day course is designed to familiarise participants with this
powerful and efficient method of piloting survey questions called
Cognitive Interviewing. Cognitive Interviewing is a type of in-depth
interviewing which focuses on respondents? thought processing in
answering survey questions and uses specialised techniques such as
thinking aloud, probing, observation and paraphrasing. The course is
about what cognitive interviewing is as well as how to do it. There
are practical exercises as well as lecture time.
For further information and booking, please visit:
www.ccsr.ac.uk/courses/cognitiveinterviewing
Or contact Katey Matthews:
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0161 275 4736
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