CALL FOR PAPERS
Special Issue on Adaptations, Cross-Media Practices and Branded  
Entertainments

Vol 17, no 1, February 2011

Guest editors: Simone Murray (Monash University, Australia) and Alexis  
Weedon (University of Bedfordshire, UK)

This special issue will examine the anatomy of cross-media  
storytelling and explore how book publishing and other media  
industries are changing in the wake of this accelerating process.  
Cross-media storytelling links content across media platforms and  
devices. Examples include adaptations, film and television ‘snack’  
segments delivered to mobile/cell phones, computer games based on/ 
adapted for other media, and TV shows offering expanded online content  
and multiple modes of viewer engagement.

To understand the cultural implications of storytelling across new  
media platforms, this special issue will ask: what are the audiences  
for cross-media products, who benefits financially from them, can they  
be considered a single, ur-text or many, to what extent can authors  
exert control over the marketing and merchandising of their work, and  
how do companies/authors market/syndicate their rights in book  
publication, film production, game manufacture, adaptation and  
merchandising?

Topics may include:

models or theories of adaptation

critical case-studies of cross-media storytelling

proliferation of rights and/or rights management practices

changes in publishing cultures

cross-media entertainments on the internet and in new media

adaptation for multiple media platforms

‘push’ strategies by studios and publishers to span media platforms

financial incentives for content branding in new media forms

sequences of production and publication

logistical issues of co-ordination between industries

cross-media audience consumption

stardom and celebrity beyond the film industry

the role of literary/screen agents and transnational agencies

content recommendation and distribution using social media

We welcome expressions of interest for refereed articles of c.8000  
words and debates pieces of up to 3000 words before the deadline.

Deadline for full and final submissions: 1st February 2010

Inquiries, expressions of interest, and submissions to: [log in to unmask] 
  with 'Cross-media special issue' in the subject line

****************
Professor Alexis Weedon
Head of Division of Journalism and Communication
Director of the Research Institute for Media Art and Design
Co-editor of Convergence: The Journal of Research into New Media  
Technologies
University of Bedfordshire
Park Square
Luton
LU1 3UJ
01582 489031


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