NOW AVAILABLE!

Hybrid Organizations
New Business Models for Environmental Leadership
Brewster Boyd, Nina Henning, Emily Reyna, Daniel E. Wang, and Matthew  
D. Welch
172 + xii pp | 234 x 156 mm | paperback | ISBN 978-1-906093-27-3 |  
Published 22 June 2009
List price: GBP21.95 EUR32.00 USD40.00

ORDER ONLINE AND RECEIVE 20% DISCOUNT
(offer ends on July 31st)

http://www.greenleaf-publishing.com/hybrid

We are pleased to announce the publication of a book that offers a  
glimpse into the future. Using best-in-class case studies, this book  
shows how "hybrid organizations" can achieve market- *and* mission- 
driven goals.

PRAISE

"In nature, some hybrids show extraordinary, unexpected vigor, albeit  
at the price of sterility. In business, happily, it is possible to  
combine hybrid vigor with replication. Hybrid Organizations probes  
some fascinating corporate hybrids - offering powerful lessons about  
twenty-first century markets."
John Elkington, co-founder of SustainAbility and Volans, and co-author  
of "The Power of Unreasonable People"

"We are in the midst of a transformation of capitalism from the  
"industrial" model of the 19th century to the sustainable form of the  
21st century. Capitalism in this new and challenging era requires that  
firms shatter the presumed trade-off between societal contribution and  
financial performance. 'Hybrid Organizations' provides important  
insights into how companies can be both market-oriented and mission- 
centered at the same time. For those looking to simultaneously to make  
a difference and make a living, this book is for you."
Stuart L. Hart, S.C. Johnson Chair in Sustainable Global Enterprise,  
Cornell University

"An accessible and instructive book. The case studies reveal the  
combination of business acumen, boldness and personal integrity behind  
successful social enterprises."
David Bornstein, author of "How to Change the World: Social  
Entrepreneurs and the Power of New Ideas"

"This book is more than a source of inspiration for how to design and  
shape the future ... it provides evidence how organizations can and  
should be at the forefront of social change."
Johanna Mair, Associate Professor of Strategic Management, IESE,  
Barcelona


Free to read/download (PDF):
Foreword by Professor Andrew Hoffman
http://www.greenleaf-publishing.com/content/pdfs/hybrid_fore.pdf

Introduction
http://www.greenleaf-publishing.com/content/pdfs/hybrid_intro.pdf

You can also request a review copy
http://www.greenleaf-publishing.com/requesttitles.asp?type=reviewcopies&add=2901

or an inspection/desk copy
http://www.greenleaf-publishing.com/requesttitles.asp?type=inspectioncopies&add=2901

This book offers a glimpse into the future. The companies it describes  
are pioneers, the first-movers in market shifts that will eventually  
become mainstream. These "hybrid organizations" - or what others call  
"values-driven" or "mission-driven" organizations - operate in the  
blurry space between the for-profit and non-profit worlds. They are  
redefining their supply chains, their sources of capital, their very  
purpose for being; and in the process they are changing the market for  
others.

Using a combination of high-level survey analysis and, more  
importantly, in-depth executive interviews, the book helps fill the  
present gap in literature on environmentally focused and financially  
driven for-profit businesses. Moreover, it highlights key trends and  
critical themes that enable this new wave of socially conscious and  
fiscally minded enterprises to be successful in meeting both sets of  
goals. The takeaway for readers of this book is not only an  
appreciation for common business practices that hybrid organizations  
adopt, but also an understanding of the complexity of the integration  
of such adoption that allows them to successfully achieve both  
mission- and market-driven goals.

The book begins with key definitions to establish the scope of this  
new sector, including explicit definitions for hybrid organizations,  
environmental sustainability missions, as well as specific criteria to  
create useful boundaries for the field of hybrid organizations.  
Building on prior work conducted by researchers on corporate social  
responsibility, sustainable entrepreneurship, and social enterprise,  
the book catalogues the best practices within this growing sector,  
helping others to learn from both the successes and failures of those  
that are choosing this strategy.

The core of the book is built on an analysis of survey data from 47  
hybrid organizations, investigating their business models and  
strategies, finances, organizational structures, processes, metrics,  
and innovations. The organizations represent a cross-section of size,  
age, industry, and geography, although the sample set is biased  
towards young, small, U.S.-based hybrids. Based on analysis of the  
survey data, five best-in-class companies were selected for in-depth  
case studies in order to provide instructive lessons for hybrid  
practitioners and researchers alike.

In short, this book presents research that shows hybrid organizations  
to be a practical and feasible organizational model for contributing  
solutions to global environmental issues. The lessons in this book  
will help other social entrepreneurs, business managers, non-profit  
leaders, or students interested in careers that fuse profitability and  
responsibility do it even better.

CONTENTS

Foreword
Andrew J. Hoffman, Holcim (U.S.) Professor of Sustainable Enterprise,  
University of Michigan
http://www.greenleaf-publishing.com/content/pdfs/hybrid_fore.pdf

Introduction
http://www.greenleaf-publishing.com/content/pdfs/hybrid_intro.pdf


1 Why hybrid organizations?

2 The hybrid landscape

3 Uncovering the layers

4 Hybrid trends and lessons

5 Case study
SUN OVENS International - patient dealmaker

6 Case study
Guayakí - creating an entirely new value chain

7 Case study
Eden Foods - lasting leadership and the risks of succession

8 Case study
Maggie's Organics - connecting producers and consumers to the cause

9 Case study
PAX Scientific - learning to run

10 Business lessons for hybrid organizations

11 Reflecting back, looking forward

References
Appendix: List of hybrid organizations completing survey
About the authors
Index


For further information, contact:

Jayney Bown
Greenleaf Publishing
Aizlewood Business Centre
Aizlewood's Mill
Sheffield S3 8GG
UK
Tel: +44 (0)114 282 3475
Fax: +44 (0)114 282 3476
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www.greenleaf-publishing.com