there does seem to be a triad of metaphors here. I'm sure greg is right
about the tree of knowledge bit, while the early logo on the website i
linked was a picture of newton under the apple tree. It also occured to
me that Apple produced an early PDA in 1989 called the Newton.
P G-B
greg bailey wrote:
> Forbidden fruit in the Garden of Eden perhaps?
> btw - the featured archaeologist Julie Schablitsky will be a regular
> of /Time Team America - first showing this Weds. on PBS./
> see:
> http://www.pbs.org/opb/timeteam/about/
> //Best to all
>
> On 6 Jul 2009, at 22:37, SCHOFIELD, John wrote:
>
>> The biography of Turing, by David Leavitt, picks this up too, and
>> notes a comment by Apple confirming the Newton link and denying any
>> link to Turing. But why then, Leavitt asks, does the apple have a
>> bite taken out?
>> j
>>
>> Sent from my Windows Mobile® phone.
>>
>> -----Original Message-----
>> From: pmgb <[log in to unmask] <mailto:[log in to unmask]>>
>> Sent: 06 July 2009 15:57
>> To: [log in to unmask]
>> <mailto:[log in to unmask]>
>> <[log in to unmask]
>> <mailto:[log in to unmask]>>
>> Subject: Re: [CHA] Historical Archaeology computing article
>>
>>
>> I've heard the story of the apple turing link also, but a quick trawl of
>> the net seems to present a more complicated picture
>>
>> The following website http://www.greggore.com/dln021203.htm recounts
>>
>> "Additional research makes me skeptical about the link between Turing
>> and the Apple logo. According to an account given in the “History” link
>> at www.kelleyad.com <http://www.kelleyad.com>, the famous apple logo was
>> developed for Apple Computer’s introduction of the Apple II computer in
>> 1977. Rob Janoff of Regis McKenna Advertising designed the logo with
>> the apple representing “the acquisition of knowledge.” This account goes
>> on to describe how Steve Jobs added the rainbow colors to the logo
>> Janoff designed to emphasize the Apple II’s superior color output.
>>
>> An earlier Apple Computer logo featured Sir Isaac Newton under an apple
>> tree. Photos of this early logo along with other photos of the evolution
>> of Apple logos can be seen at www.thaimacclub.com
>> <http://www.thaimacclub.com>
>> <http://www.thaimacclub.com>. "
>>
>> - The secong link therein doesn't work but there is more info + the
>> Newton Logo at
>>
>> http://logospedia.com/blog/harold/apple-logo-history-20070918.html
>>
>> P G-B
>>
>> SCHOFIELD, John wrote:
>>> Just an aside: there are suggestions that the partly eaten apple found
>>> at Turing's bedside after his suicide was the reason behind the Apple
>>> logo ... Which takes us back to Bletchley Park, scene of an
>>> interesting science and heritage event later this week.
>>> j
>>>
>>> Sent from my Windows Mobile® phone.
>>>
>>> ------------------------------------------------------------------------
>>> From: NEWMAN, Martin <[log in to unmask]
>>> <mailto:[log in to unmask]>>
>>> Sent: 06 July 2009 10:15
>>> To: [log in to unmask]
>>> <mailto:[log in to unmask]>
>>> <[log in to unmask]
>>> <mailto:[log in to unmask]>>
>>> Subject: Re: [CHA] Historical Archaeology computing article
>>>
>>> What have I started here? Maybe I should have expanded a little in my
>>> original post, I thought it was interesting as historical archaeology
>>> was being used in an advertising article for a computer. I’d agree it
>>> was somewhat patronising about the computer literacy of archaeologist,
>>> I’m a committee member of the IfA’s Information Management Special
>>> Interest Group so I’m well aware of the range of innovative IT work
>>> being carried out by archaeologists. I did also point out that it was
>>> ‘hardly unbiased’.
>>>
>>> Personally I’m an enthusiastic MAC user at home, which is how I came
>>> to pick the story up on an RSS feed from Apple.
>>>
>>>
>>>
>>> Martin
>>>
>>>
>>>
>>> ----------------------------------------------------------
>>>
>>> Martin C Newman BSc, MIfA
>>>
>>> Datasets Development Manager
>>>
>>> National Monuments Record
>>>
>>> English Heritage
>>>
>>> Kemble Drive
>>>
>>> Swindon
>>>
>>> SN2 2GZ
>>>
>>>
>>>
>>> 01793 414718
>>>
>>> [log in to unmask]
>>> <mailto:[log in to unmask]>
>>>
>>>
>>>
>>> -----Original Message-----
>>> *From:* Discussion List for Contemporary and Historical Archaeology
>>> [mailto:[log in to unmask]] *On Behalf Of *Jeff Burton
>>> *Sent:* 04 July 2009 01:33
>>> *To:* [log in to unmask]
>>> <mailto:[log in to unmask]>
>>> *Subject:* Re: [CHA] Historical Archaeology computing article
>>>
>>>
>>>
>>> MacScience = digital camera & Microsoft Office. How is one supposed to
>>> keep up with all this new technology?
>>>
>>>
>>>
>>>
>>>
>>> -----Discussion List for Contemporary and Historical Archaeology
>>> <[log in to unmask]
>>> <mailto:[log in to unmask]>> wrote: -----
>>>
>>> To: [log in to unmask]
>>> <mailto:[log in to unmask]>
>>> From: pmgb <[log in to unmask]
>>> <mailto:[log in to unmask]>>
>>> Sent by: Discussion List for Contemporary and Historical Archaeology
>>> <[log in to unmask]
>>> <mailto:[log in to unmask]>>
>>> Date: 07/03/2009 07:38AM
>>> Subject: Re: Historical Archaeology computing article
>>>
>>> And hence it isn't really interesting, is bullshit, and makes
>>> achaeologists sound like stupid people who can't get their silly heads
>>> around technology. Mac Science sounds like an oxymoron ;-)
>>>
>>> p g-b
>>>
>>> Christopher Witmore wrote:
>>>> The article does not purport to be more than what it is. It is a
>>>> profile piece on Mac Science and is intended for publicity.
>>>>
>>>> On Fri, Jul 3, 2009 at 9:16 AM, pmgb <[log in to unmask]
>>>> <mailto:[log in to unmask]>
>>>> <mailto:[log in to unmask]>> wrote:
>>>>
>>>> While not wishing to be disagreeable, I thought the "article" was
>>>> a bunch of bullshit! Effectively nothing more than a publicity
>>>> puff for the Macbook. On the other hand I did laugh at
>>>> "Archaeologists, says Schablitsky, are basic computer users. "We
>>>> study old things," she says, "and we are very slow when it comes
>>>> to using technology. Change is something we document, not
>>>> something we do."" -speak for yourself Ms. Schablitsky!
>>>>
>>>> P G-B
>>>>
>>>> NEWMAN, Martin wrote:
>>>>
>>>>
>>>> Though list members might be interested in this his article on
>>>> historical archaeology from Apple’s website, obviously its
>>>> promoting Mac use so hardly unbiased but still interesting
>>>>
>>> http://www.apple.com/science/profiles/schablitsky/?sr=hotnews?sr=hotnews.rss
>>>>
>>>>
>>>> Martin
>>>>
>>>> ----------------------------------------------------------
>>>>
>>>> Martin C Newman BSc, MIfA
>>>>
>>>> Datasets Development Manager
>>>>
>>>> National Monuments Record
>>>>
>>>> English Heritage
>>>>
>>>> Kemble Drive
>>>>
>>>> Swindon
>>>>
>>>> SN2 2GZ
>>>>
>>>> 01793 414718
>>>>
>>>> [log in to unmask]
>>>> <mailto:[log in to unmask]>
>>>> <mailto:[log in to unmask]>
>>>>
>>>>
>>> ------------------------------------------------------------------------
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