Dear Colleague,
MLA London is putting together a wide ranging workforce development program to cover September 2009 to March 2010. We will release the final programme at the end of August but in the meantime will be releasing details of some events. Booking is open and we look forward to seeing you soon.
Advocating your Organisation: Gain the Support you Deserve
Date: Friday 25th September 2009
Time: 0945 - 1630
Venue: MLA London, 4th Floor, 53-56 Great Sutton Street, London EC1V 0DG
Sector: All sectors
Summary of the day
This session will demonstrate how a planned approach to advocacy, intended to influence the right people, in the right way, at the right time can put your organisation in a much stronger position. It will support a range of activities including negotiating difficult budget decisions, riding out the economic storm, and taking advantage of funding opportunities. Advocacy is an essential element of marketing and communications: it is about systematically identifying stakeholders and building bridges to get their support, which may make the difference between success and failure.
Learning objectives
* Understanding how to make best use of advocacy
* Developing an Advocacy Strategy
* Understanding how advocacy sits with marketing and communications Developing methodologies for stakeholder and community engagement
Areas covered during the day
* Effectively reviewing which individuals have an impact on your organisation's success
* Setting clear objectives
* Prioritising the tasks
* Developing and using a stakeholder engagement map for own organisation
* Workshop on engagement skills and techniques
Registration: 09:45 - 10:00
Course: 10:00 - 16:30
Trainers: Hopkins van Mil
Cost: £125 (+ VAT) per delegate; cost includes all course papers, refreshments, and lunch.
London based museum may be eligible for a Renaissance London funded place. Please call Sarah on 020 7549 1712 to check availability
Bookings: Download a booking form for MLA London's training courses <http://www.mlalondon.org.uk/uploads/documents/WFD_Booking_Form_2009.doc> or contact the Sarah on 020 7549 1712; or to request a form via email: [log in to unmask]
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