**Sent on behalf of Stuart Dempster, SCA**

Dear Colleague,

I am writing to you to cordially invite you to attend a FREE short course
from the Strategic Content Alliance and Netskills introducing simple and
inexpensive Search Engine Optimisation techniques to improve your online
presence, web visibility and website traffic. This event builds on a highly
successful course in London in February which resulted in improving
professional practice and increased traffic to attendee’s websites. 

The short courses are aimed primarily at delegates from universities,
archives, museums, health, public service broadcasting, schools and cultural
heritage. No particular technical knowledge is required as a prerequisite.

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation (SEO) is a process that aims to increase the
visibility of a website in important search engines like Google. SEO works
by modifying the content, the layout, and the architecture of web pages, in
addition to using community building techniques to enhance the popularity of
a website.

Topics covered will include:
• Maximising access and removing barriers to your content
• The importance of a structured approach to preparing content
• Content integrity and reaching the right audience
• Metadata and its significance
• Sustainable content and future proofing
• The social web and marketing 
During the short course, attendees will have:
•	Had the opportunity to de-mystify the black art of attracting web visitors 
•	Discussed their understanding and experience of Search Engine Optimisation 
•	Seen how web analytics can provide essential information about access to
content 
•	Defined their target audience and how to better reach it 
•	Considered how emerging technologies are impacting on how content is accessed 
•	Evaluated the potential of the social web and social media 

Previous attendee’s have said: 
“A really helpful, fascinating 3 day conference that has given me lots of
great ideas”
 “All excellent- fantastic that this quality of session is offered freely.
More please!”
 “So useful, informative and well prepared. Very practical and full of
common sense suggestions”
Dates, locations and registration
Belfast

Edinburgh
09:30 Thursday 2 July - 16:15 Friday 3 July 2009
Grosvenor Hilton Hotel - register for this workshop

With good wishes, 

Stuart Dempster
Director,
Strategic Content Alliance,
The Joint Information Systems Committee (JISC),
1st Floor,
Brettenham House (South)
5 Lancaster Place,
London
WC2E 7EN
 
Tel:   +44 (0)203 006 6062
Mob: +44 (0)7791 594 199
Fax:  +44 (0)207 240 5377
 
Email: [log in to unmask]
 
Web:  http://www.jisc.ac.uk/contentalliance
 
Blog: http://sca.jiscinvolve.org/ 
 
Twitter: http://twitter.com/stuartsw4
 
Building Bridges to e-Content with the Strategic Content Alliance