(apologies for cross postings)
Analytics, categories of mobile search, mobile content & media, social
search, mobile payment, location based services, revenue generation,
advertisments. In this rapidly growing and changing field, we will provide
participants with core needs together with the latest developments and
concepts in areas of high current interest. These include:
* Mobile market research: Statistics and surveys relating to the
growth in the underpinning technologies, applications, services, and use
* Search Scope: Understanding the need for mobile search; A
framework for understanding past, present, and future trends relevant to
mobile search. Categories of mobile search. Usability and evaluation
aspects.
* Mobile content and media: What are the challenges for media
companies? Mass market factors. Revenue generation and content
distribution. Sample applications.
* Mobile social networking: Who uses them? Why? How much? What kinds
of search and tasks might arise?
* Location Based Services (LBS) and search: The latest thinking in
LBS, navigation, and search. What have we learnt? Where are we now?
What's around the corner?
* Mobile payment: The challenges. Trust and authentication. When is
it successful? How does it relate to mobile search?
* Monetising mobile search: The role of advertisements,
subscriptions, and content value.
Speakers are:
Ayse Goker, Centre for Interactive Systems Research and AmbieSense Ltd.
Peggy Ann Salz, Msearchgroove
Colin Bates, Mobile Commerce
Mark Challinor, g8wave Ltd.
Jeremy Acklam, Venture Innovators
Natasa Milic-Frayling, Microsoft Research Cambridge
Jonathan Raper, giCentre, City University London
David Mountain, Placr and giCentre
Hans Myrhaug, AmbieSense Ltd.
Registration: £295
For registration, please contact Mark Firman: [log in to unmask]
For further enquiries, please contact Ayse Goker:
[log in to unmask]
http://www.soi.city.ac.uk/organisation/is/research/giCentre/courses/masterclasses
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