Colleagues

I wondered if you had any Art & Design students or knew anyone else who'd
like to submit an entry to the competition below Please feel free to
circulate where you feel appropriate

Best

Bruce  

********************************************************
Professor Bruce Royan,                    Chair,                       CCAAA

     (Coordinating Council of Audiovisual Archives Associations)
41 Greenhill Gardens, Edinburgh, EH10 4BL, UK (44) 131 447 3151
********************************************************

Search for a Logo for the World Day for AV Heritage: 
Win Fame and Fortune (well… $2,000 US)

	October 27 has been declared by UNESCO as World Day for AV Heritage.

	The audiovisual heritage comprises all forms of moving images and
recorded sounds, separately or together, whether or not intended for public
distribution, and regardless of the means of creation, preservation or
delivery, or the personal or organizational nature of the custodian.  It
further includes associated information, documents, objects, artefacts and
technology, and graphical material selected in its own right.   They express
a nation as a place and people.  Considered to be the documents most
characteristic of the 20th and 21st centuries, the cultural influence and
informational content of these documents are immense, and rapidly
increasing. Transcending language and cultural boundaries, appealing
immediately to the eye and the ear, to the literate and illiterate alike,
they have transformed society by becoming a permanent complement to the
traditional written record. Their content cannot be reduced to written form,
and its integrity is closely tied to the format o!
 f its carrier – be it film, magnetic or optical media.  Because of its
fragility, much has been lost and will continue to be lost if no action is
undertaken.

	In 2005, the UNESCO General Assembly approved October 27 as the
World Day for AV Heritage to raise awareness of the importance of AV
documents as integral part of national identities and draw attention to the
urgent need to protect them.

	Since then the World observes this day every year by organizing
activities around a theme agreed upon by the Coordinating Council of
Audio-visual Archive Associations (CCAAA) - the UNESCO designated body to
oversee its yearly celebration. For this year, the theme will be "Fading
Heritage: We Can Save It."  

	For greater impact, both UNESCO and the CCAAA have recognized the
need to come up with a logo to give the celebration its own identifiable
brand. We are therefore holding an international competition to find the
most appropriate logo, with a prize of $2000US. 

Logo Parameters

Content

	The logo should symbolize and represent the global audiovisual
heritage and its permanent cultural value in the fullest sense. It may also
suggest its fragility and vulnerability, the sense of urgency attached to
its preservation and the importance of accessibility.

Design

	The logo should be:

•	Simple – the simpler the better
•	Monochrome
•	A graphical design which works:
- 	independently of language (the logo itself must not contain any
letters or text)
-	independent of time
- 	in different cultural settings
- 	in all anticipated usage environments (e.g. internet sites,
e-mailings, hard copy, projected  image)
- 	in different sizes, from miniscule to enlarged applications
	when reproduced through simple technical means (e.g. low resolution
black and white photocopy)
•	Suitable for systematic use (as a secondary logo) together with the
UNESCO emblem 
or accompanied by the words “UNESCO World Day for Audiovisual Heritage”, or
equivalent in other languages.(for requirements for secondary logos, go to
http://portal.unesco.org/ci/en/ev.php-URL_ID=28318&URL_DO=DO_TOPIC&URL_SECTI
ON=201.html.


Entries will be selected on the following criteria:

•	Ability to impart the message or the meaning of the symbols
•	Attractiveness, recognizability and memorability for audiences in
the archival, library, museum and documentation profession; and the mass
media and the general public potentially.
•	Distinctiveness from other popular logos of institutions and
corporations using similar stylized AV imagery of film strips, video
screens, phonographs, projectors, sound waves, digital pixels, reel, discs,
etc.


Submission of Entries

	Entries should consist of the following:

	a) Original Artwork (softcopy)

?	preferred format: JPG
?	resolution: minimum 300 dpi
?	width: minimum 800 pixels

	b) Thumbnail version

?	format: JPG
?	resolution: 96 dpi
?	width: 300 pixels

c)	Summary description or explanation of the logo symbolism

		A brief write-up on the logo designer will be expected as
well.


	Deadline for Submission: No later than 15 August 2009
	Submit entries and requests for information to: 

			      Ms. Joie Springer 
			      Senior Programme Specialist 
			      Information Society Division 
			      UNESCO 
			      1, rue Miollis 
		                  75732 Paris Cedex 15 
		                  email: [log in to unmask]


Specific questions concerning the graphic charter of UNESCO should be sent
to:

Philipp Müller-Wirth 
Chief, Promotion, Partnerships and Branding Unit 
Bureau of Public Information 
UNESCO 
e-mail: [log in to unmask]

Recognition

	The winning entry will be announced and presented on October 27,
2009 at the CCAAA  and UNESCO websites, together with an explanation of the
symbolism inherent in the design. The winner will receive from UNESCO a
monetary reward of US2000 and will be featured in the website as well.



********************************************************
Professor Bruce Royan,                    Chair,                       CCAAA

     (Coordinating Council of Audiovisual Archives Associations)
41 Greenhill Gardens, Edinburgh, EH10 4BL, UK (44) 131 447 3151
********************************************************