Apologies for double posting. This is an expanded version of an earlier post.
Papers are warmly invited to Special Issue of the Journal of Financial Services Marketing 'In the Grip of the Credit Crunch: Challenges of Confronting a Changing Environment'.
Submission deadline is 10th July 2009.
Recent economic events have changed fundamentally the landscape of financial services. This poses a variety of questions for academics and practitioners.
Papers submitted for consideration to this special issue could include, but are not limited to, the following key areas:
. Regulation of financial services;
. Risk management practices;
. Risk and marketing functions;
. Analysis of previous recessions;
. Marketing in different stages of the business cycle;
. Risk perceptions and attitudes;
. Risk analysis methodologies;
. Evidence from different segments of financial markets;
. Implications for developing relations with customers;
. Retention: switching and staying behaviours, retention strategies.
Submissions from practitioners, academics and other interested parties are welcome.
Papers should be sent to the Guest Editor, Dr Galina Andreeva, preferably by email to [log in to unmask] Postal submissions may be sent to: The University of Edinburgh, Business School, 50 George Square, Edinburgh, EH8 9JY.
All submitted papers will be subject to a double-blind peer review. Further details about the Journal, the Special Issue and notes for contributors can be found at the publisher's website: www.palgrave-journals.com/fsm/index.html
Kind regards,
Galina
Dr Galina Andreeva,
Lecturer in Management Science,
Business School
The University of Edinburgh
Room 314b, William Robertson Building
50 George Sq
Edinburgh EH8 9JY
Tel +44(0)131 651 3293 (office)
Tel +44(0)131 650 3900 (reception)
Fax +44(0)131 668 3053
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The University of Edinburgh is a charitable body, registered in
Scotland, with registration number SC005336.
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