Mobile Search Masterclass - 30 June, 2009

With the high use of mobiles and the increasing variety of digital content
available, Mobile Search continues to be a topic of high interest. We are,
therefore, running our second in series of Masterclasses on Mobile Search.
This year we would like to extend this opportunity not just to industry
members but also to our students who may have an interest in this area or
are possibly considering career options in this highly popular industry.
This should also be a good opportunity to meet with people in the mobile
industry.

Please find details further below.

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MOBILE  SEARCH  MASTERCLASS:
Mobile market, mobile content, mobile technologies, mobile search.

In this rapidly growing and changing field, we will provide participants
with core needs together with the latest developments and concepts in
areas of high current interest. These include:

* Mobile market research: Statistics and surveys relating to the
growth in the underpinning technologies, applications, services, and
use.
* Search Scope: Understanding the need for mobile search; A framework
for understanding past, present, and future trends relevant to mobile
search; Evaluation methods and metrics.
* Mobile content delivery: What are the challenges? What are the means
for search? What are the issues from users' perspectives? Interesting
applications.
* Mobile social networking: Who uses them? Why? How much? What kinds
of search and tasks might arise?
* Location Based Services (LBS) and search: The latest thinking in
LBS, navigation, and search. What have we learnt? Where are we now?
What's around the corner?
* Mobile payment: What are the areas of activity? What are the
challenges? When is it successful? How does it relate to mobile
search?
* Monetising mobile search: The role of advertisements, subscriptions,
and content value.

This masterclass is run by the Centre of Interactive Systems Research and 
the GiCentre in the Department of Information Science, City University.

For further information contact Dr. Ayse Goker:
[log in to unmask]

For registration contact Mark Firman:
[log in to unmask]

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Regards,

Ayse Goker

Dr. Ayse Goker
Department of Information Science
School of Informatics
City University London