Event: Understanding online audiences for cultural heritage organisations
Date: Monday May 18th
Venue: The Herbert, Coventry
The Understanding Online Audiences workshop will look at online and off-line
methods to find out what audiences really want. The workshop will be
facilitated by Martin Bazley and Peter Pavement and the day will include hands
on sessions.
Increasing audiences are using the internet to help them choose what to
see and where to go. But how can we understand our online audiences, and
make sure that we are delivering what the potential audience wants?
This one day course will look at the some of the issues around online
audiences and how to understand them and the data they provide. The day
will cover:
- Setting the Scene - What are the benefits of gathering and analysing data
on our online audiences?
- Web statistics - What can we measure? And what is useful to analyse?
- What tools organisations can use to collect web statistics (practical)
- Online questionnaires - what tools are available? What can we get from
them? How to analyse them
- Combining data channels and developing strategy
This event has been organised by West Midlands Hub Museums. The workshop
is free but please book as soon as possible.
Email [log in to unmask] to book a place.
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