Please excuse any cross postings
Hello,
With just under two weeks to the Social Media Exchange for the Cultural
<http://rs6.net/tn.jsp?t=aruvt8cab.0.0.gybt69bab.0&p=http%3A%2F%2Fsocialmedi
aexchange.org.uk%2F&id=preview> and Heritage Sectors our line up is now
complete. Click here
<http://rs6.net/tn.jsp?t=aruvt8cab.0.0.gybt69bab.0&p=http%3A%2F%2Fsocialmedi
aexchange.org.uk%2Fsmexprog.pdf&id=preview> for the full speaker line up
and running order for the day.
It's not too late to register and booking your place is simple. All you have
to do is go to the website www.socialmediaexchange.org.uk
<http://rs6.net/tn.jsp?t=aruvt8cab.0.0.gybt69bab.0&p=http%3A%2F%2Fwww.social
mediaexchange.org.uk%2F&id=preview> and click on the booking form. You can
also sign up to our social networking group
<http://rs6.net/tn.jsp?t=aruvt8cab.0.0.gybt69bab.0&p=http%3A%2F%2Fsocmedex.n
ing.com%2F&id=preview> to get the conversations started before the event
takes place or if you cannot attend you can still join in the conversation.
Please do forward this information to your networks.
Practical Surgeries Our hands on practical workshops going through the How
To of a range of social media applications. Surgeries include podcasting,
Mobile phone, Twitter, Blogging and all things Google.
Panel Discussion:
Social Media, Storytelling and Building Brands - Bringing Stories to Life
Frances Croxford, Consultant and Account Manager Jane Wentworth Associates
<http://rs6.net/tn.jsp?t=aruvt8cab.0.0.gybt69bab.0&p=http%3A%2F%2Fjanewentwo
rth.com%2F&id=preview>
Patrick Forbes, Head of Documentaries at Oxford Film and Television
<http://rs6.net/tn.jsp?t=aruvt8cab.0.0.gybt69bab.0&p=http%3A%2F%2Fwww.oftv.c
o.uk%2F&id=preview>
Nick Reynolds, Editor BBC Internet Blog
<http://rs6.net/tn.jsp?t=aruvt8cab.0.0.gybt69bab.0&p=http%3A%2F%2Fnickreynol
dsatwork.wordpress.com%2F&id=preview>
Masterclass Sessions include:
Podcasting: From nothing to something beautiful
Lessons from how we at the National Trust entered the audio world, learning
to make beautiful, useful and interesting podcasts from nothing, and why you
should bother. Masterclass led by Martha Roberts
Communications Co-ordinator,
<http://rs6.net/tn.jsp?t=aruvt8cab.0.0.gybt69bab.0&p=http%3A%2F%2Fwww.nation
altrust.org.uk%2Fmain%2Fw-chl%2Fw-countryside_environment%2Fw-nature%2Fw-nat
ure-podcasts.htm&id=preview> National Trust
A Storyteller's Journey : from story circle to broadcast
Using the example of Tyne and Wear Museums' Culture Shock project, this
session looks at how to engage audiences in digital storytelling projects
within the museum and heritage sector.
Lessons learned about how to adapt the process to suit different groups will
be shared, alongside an overview of the process and equipment needed to run
your own successful project. Masterclass led by Julie Ballands and Laura
Crow Outreach Officers, Culture Shock, Tyne and Wear Museums
<http://rs6.net/tn.jsp?t=aruvt8cab.0.0.gybt69bab.0&p=http%3A%2F%2Fwww.twmuse
ums.org.uk%2F&id=preview>
Web Content - Build and Engage Your Audience
Does your web content engage, inform and entertain your audience? Five
questions will help transform your site.
Masterclass led by Madeleine Sugden Content Manager, KnowHow NonProfit
<http://rs6.net/tn.jsp?t=aruvt8cab.0.0.gybt69bab.0&p=http%3A%2F%2Fwww.knowho
wnonprofit.org%2F&id=preview>
Group Tweeting - finding your organisation's voice on Twitter
Relative newcomers to Twitter, Westminster Libraries took the plunge in
early 2009, having realised that this was a very useful bandwagon to be on.
Ali will discuss the hows and whys of their approach,
issues encountered and lessons learned so far. Of particular interest are
the possible conflicts between an organisational, 'official' voice and the
more chatty, personal interaction favoured on Twitter. Also how the rest of
the organisation perceive and engage with Twitter and other Web 2.0 sites.
Masterclass led by Ali Holder Information Development Librarian,
Westminster Libraries
<http://rs6.net/tn.jsp?t=aruvt8cab.0.0.gybt69bab.0&p=http%3A%2F%2Fwww.westmi
nster.gov.uk%2Flibraries%2F&id=preview>
My other handheld is an iphone......
How the Museum of London is delivering a plethora of blended learning
sessions in its galleries for the full range of museum audiences using a
range of mobile devices including PSPs, iphones and ipods, applications like
Twitter, Quick Response barcodes and augmented reality.
Masterclass led by Paul Clifford Museum of London
<http://rs6.net/tn.jsp?t=aruvt8cab.0.0.gybt69bab.0&p=http%3A%2F%2Fwww.museum
oflondon.org.uk%2F&id=preview>
How can we use social media to promote social inclusion
Lots of us are experimenting with using social media - and we're reaching
new audiences too. But how can we ensure that we use media to effectively
target and reach people who would not normally get involved in museums and
cultural heritage? This Masterclass will look at how social media can build
partnerships and other networks which begin to reach beyond the usual
targets. Masterclass led by John Vincent and Lucie Fitton The Network and
Museum of London
<http://rs6.net/tn.jsp?t=aruvt8cab.0.0.gybt69bab.0&p=http%3A%2F%2Fwww.museum
oflondon.org.uk%2FEnglish%2FLearning%2FCommunity%2FInclusion%2FInclusion.htm
&id=preview>
Succeeding online using free Google tools
In this session, you'll get a chance to see how to use things such as Google
Analytics, Google Website Optimiser, Google Webmaster Tools and more to
control and optimise your online presence. This interactive session will
enable you to ask questions on anything Google."
Masterclass led by Chewy Trewhella Developer Advocate, Google
<http://rs6.net/tn.jsp?t=aruvt8cab.0.0.gybt69bab.0&p=http%3A%2F%2Fwww.google
.com%2F&id=preview>
Building up your social media presence from scratch - and with very little
money
One small organisation's adventures in new media. Pick the brains of a
low-tech, low-budget .org that's blogged, facebooked, videoed, minidisked
and twittered since 2006. Masterclass led by Kate Fox New Media Manager,
Mersey Basin Campaign
<http://rs6.net/tn.jsp?t=aruvt8cab.0.0.gybt69bab.0&p=http%3A%2F%2Fwww.mersey
basin.org.uk%2F&id=preview>
Pocket-sized film productions and texting ghosts Visitors' own mobile phones
are a huge potential resource for even the smallest organisations. Two
detailed case studies, and a demo with live monsters.
Masterclass led by Andrew Wilson Co-Director, Blink
<http://rs6.net/tn.jsp?t=aruvt8cab.0.0.gybt69bab.0&p=http%3A%2F%2Fwww.blinkm
edia.org%2Fblog%2Findex.php&id=preview>
The Power of Pictures Learn how you and your organisation can achieve the
maximum benefit from digital storytelling - with top tips for embracing the
Flickr photo-sharing community. Masterclass led by Steve Bridger
<http://rs6.net/tn.jsp?t=aruvt8cab.0.0.gybt69bab.0&p=http%3A%2F%2Fwww.steveb
ridger.com%2F&id=preview>
Can you dig it? An overview of digitisation outputs at the Imperial War
Museum, and creative ways to use and respond to museum objects in the
virtual world. From source material for site visits, to blogs and online
exhibitions, this workshop will shine a light on digitisation and its
possible outcomes. Masterclass led by Dan Phillips Deputy Director,
<http://rs6.net/tn.jsp?t=aruvt8cab.0.0.gybt69bab.0&p=http%3A%2F%2Fwww.theirp
ast-yourfuture.org.uk%2F&id=preview> Their Past Your Future, Imperial War
Museum
The Power of Blogging Heard about blogging and want to start your own - but
don't know where to start? This session will provide the What? Why and How?
of blogging, discuss the pros and cons and will look at how you can create a
personal voice for your organisation in words. Masterclass led by
<http://rs6.net/tn.jsp?t=aruvt8cab.0.0.gybt69bab.0&p=http%3A%2F%2Fdavepress.
net%2F&id=preview> Dave Briggs
<http://rs6.net/tn.jsp?t=aruvt8cab.0.0.gybt69bab.0&p=http%3A%2F%2Fdavepress.
net%2F&id=preview> Digital Enabler
The Social Media Exchange is all about making connections, sharing ideas and
knowledge and getting to grips with new ways of working. This is a line-up
of speakers and topics not to be missed. www.socialmediaexchange.org.uk
Best wishes
Jude Habib
Director - sounddelivery
T: 020 8888 2951 | M: 07803 721 481
Your Opportunity to get practical training, fresh ideas and inspiration
Book now : The Social Media Exchange for the Cultural and Heritage Sectors,
Monday 1st June 2009
A series of bitesize peer-led masterclasses, practical surgeries,
discussions, collaboration and networking opportunities for all your social
media knowhow. Pick and mix sessions, all in one day
Make connections, compare, contrast projects and bounce ideas off other
organisations <http://www.socialmediaexchange.org.uk/>
www.socialmediaexchange.org.uk
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visit the website at http://www.museumscomputergroup.org.uk
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