The IFLA Section on Management and Marketing in collaboration with  
Emerald is pleased to announce the winners of the 7th IFLA  
International Marketing Award for 2009.

First place was awarded to National Library Board (NLB), Singapore,  
represented by Sharon Koh, ([log in to unmask]). The slogan for the  
winning campaign is "Go Library." The GLP is a multi-platform project  
which aims to entice customers to the library. Significant inroads  
were made in outreach efforts, e.g. to schools, institutes and  
organisations, where there is increasing need to make the library  
relevant to those technologically-inclined who may receive information  
from online search engines or other non-conventional mediums. Through  
specially targeted programmes the needs of various demographic groups  
were addressed. To achieve maximum impact, these programmes are  
marketed under the "Go Library" project.

The first-place winner receives airfare, lodging, and registration for  
the 2009 IFLA General Conference and Council to be held this year in  
Milan, Italy, and a cash award of $1,000 (U.S.) to further the  
marketing efforts of the library.

Second place was awarded to Wrexham County Borough Council, Wales,  
United Kingdom, represented by Jane Purdie,  
([log in to unmask]). The second place winning slogan is  
"Happy Days/Take a Fresh Look at Your Library."

Third place was awarded to the Alberta Library, Edmonton, Canada  
represented by Janis Galloway and Bill Rice  
([log in to unmask]). The third place winning slogan is  
"The Alberta Campaign/Books and Beyond."

More details about these winning campaigns are available from Christie  
Koontz, [log in to unmask], Information Coordinator for the jury.