***Last chance for 10% Early Bird Discount - register by April 13 ***
INTRODUCTION TO JOURNALS PUBLISHING, Philadelphia - May 12
EFFECTIVE JOURNALS MARKETING, Washington DC - May 12
ALPSP one day workshops - targeted cost effective training to equip today's
publishers for tomorrow's challenges - expert tutors - small group learning
(12-16 participants) - highly interactive - focus on practical development
***INTRODUCTION TO JOURNALS PUBLISHING***
May 12, Philadelphia PA
http://www.alpsp.org/ngen_public/article.asp?aid=68242
Tutors:
Dan Kulp, American Physical Society,
Zsolt Silberer, Wolters Kluwer Health
For those relatively new to journals publishing, the course covers
everything from peer review to online delivery and provides attendees with a
clear understanding of how all the elements in this fast-paced area fit
together.
This is an action-packed workshop, divided into two parts. In the morning,
attendees will be given the task of starting a new journal. They'll decide
on the content, the format, and the staffing needs. They'll get submissions,
handle production, determine the budget, and plan the marketing. In the
afternoon, they'll learn how to sustain the high quality of their new
journal and ensure its continued success, working on distribution,
fulfilment, online hosting, pay-per-view options, and cutting-edge
developments in publishing.
Previous attendees said:
'Very thorough, very comprehensive, perfect as an introduction for someone
new to journals. Very enjoyable, excellent tutors, very informative indeed.'
James Glavin, British Society for Rheumatology
'Information was clearly presented and gave a good insight into journals
publishing.' Steve Bowman, Informa UK Ltd
REGISTER at:
http://alpsp.allenmm.com
***EFFECTIVE JOURNALS MARKETING ***
(Level 2 - Intermediate) - Washington D.C.
(http://www.alpsp.org/ngen_public/article.asp?aid=69024)
Tutors:
Matthew J. Price, ACS Publications,
Christine Orr, Optical Society of America,
Leigh Slayden, Bigger Better Marketing, LLC.
The journals market is becoming more competitive. New business models are
being introduced and technology is creating new marketing opportunities and
challenges. This workshop will equip delegates to stay on top of all the
changes and to know how best to apply marketing theory in this dynamic
environment.
Previous attendees said:
'Very well presented at the correct level of understanding. Thank you.'
Caroline Porter, SAGE Publications
'I really enjoyed the level of group work mixed with the lecture style
sessions'.
Joe Bennett, Emerald Group Publishing
'Really useful - a great refresher on what's happening in the journals
market place - thanks!'
Charlene Holyhead, Palgrave Macmillan
REGISTER AT:
http://alpsp.allenmm.com
FOR FURTHER INFORMATION PLEASE CONTACT:
Isabel Czech
Executive Director
ALPSP North America
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ALPSP Training Programs: www.alpsp-training.org
ALPSP is a Company limited by guarantee and incorporated in England and
Wales Registration no: 4081634. Registered Office: Blenheim House, 120
Church Street, Brighton, BN1 1AU, UK
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