Hi,
This discussion reminded me I read an interesting article on Mashable
about "corporate" use of Twitter:
-----Original Message-----
From: Managing institutional Web services
[mailto:[log in to unmask]] On Behalf Of Andy Powell
Sent: 13 March 2009 12:21
To: [log in to unmask]
Subject: Re: Universities on Twitter
> As for answering questions - we don't have a set rule for this but to
date we've not had many questions so it hasn't
> been an issue (yet!).
Anecdotally (and based on a sample of one!) I asked a question of
@UniofBath and got an answer, which was nice.
My perception, as an end-user, is that organisational use of things like
Twitter has to be done on an interactive, engaged, personal basis. Even
where an organisational Twitter account is being used it has to feel
like a person at the far end. It has to be a conversation - not a
megaphone.
I've noticed a few companies (CoveritLive and Crowdvine spring to mind)
spotting when I've mentioned them on Twitter (presumably on the back of
an automated saved search which is easy to set up in something like
TweetDeck or TweetBeep) and responding to what I've been saying without
me explicitly asking them. This works very well I think. Almost like
support popping up before you really know you need it.
Andy.
-----Original Message-----
From: Managing institutional Web services
[mailto:[log in to unmask]] On Behalf Of Alison Wildish
Sent: 13 March 2009 12:05
To: [log in to unmask]
Subject: Re: Universities on Twitter
Hi,
We are using Twitter at the University of Bath primarily to announce
details of featured news but also to provide alerts for staff and
students. I wrote a blog post about our experiences of Twitter during
the snow (when the campus had to close):
http://blogs.bath.ac.uk/webservices/2009/02/06/universities-on-twitter/
Like everyone else we are experimenting too. Our Comms team manage the
announcements and we're monitoring how it's going and looking at our
style and language. We think Imperial have got it right when it comes to
tone of voice.
As for answering questions - we don't have a set rule for this but to
date we've not had many questions so it hasn't been an issue (yet!).
Regards,
Alison
--
Alison Wildish
Head of Web Services
University of Bath
01225 385381
http://blogs.bath.ac.uk/webservices/
John Colby wrote:
>
> I'm experimenting with using Twitter as a community building tool. My
> job is at Faculty level, in that if it's got an electron or two
> attached it migrates my way. There's a lot of work going on with
> switched on individuals across all faculties in this university
> concerning Social Networking, and Twitter is just one of those.
>
> John Colby
>
> Senior Lecturer, Business Skills Enhancement, Department of
> Accountancy and Finance, Birmingham City Business School,
>
> Room 101, Galton Building, Birmingham City University,
>
> City North Campus, Perry Barr,
>
> Birmingham B42 2SU
>
> Tel: +44 (0) 121 331 6937
>
> Essential Website - http://essential.bcbs.bcu.ac.uk
> <http://essential.bcbs.bcu.ac.uk/>
>
> Sum Space blog at http://johncolby.wordpress.com/
>
> Facebook - Birmingham City Business School Undergrad applicants 2009 -
> http://www.facebook.com/group.php?gid=56725914704
>
> Student appointments - see
> http://moodle.bcu.ac.uk/bcbs/course/view.php?id=864
>
> *From:* Managing institutional Web services
> [mailto:[log in to unmask]] *On Behalf Of *Thompson, Amy
> R
> *Sent:* 13 March 2009 11:29
> *To:* [log in to unmask]
> *Subject:* Re: Universities on Twitter
>
> Hi Joe and Neil
>
> Imperial use twitter for campus alerts and campus highlights. We do
> respond to some replies, and have at times actively tried to encourage
> people to reply to our tweets. We've found it can be a very good way
> to find out interesting things going on in our community.
>
> Currently it doesn't take too much time to manage this, although it's
> not always possible to reply quickly!
>
> Best wishes
>
> Amy
>
> Amy Thompson BA (Hons) ACIM
>
> Digital Media Manager
>
> Communications Division
>
> Imperial College London
>
> South Kensington Campus
>
> Level 5 Sherfield Building
>
> London, SW7 2AZ
>
> Tel: +44 (0)20 7594 8197
>
> Fax: +44 (0)20 7594 6700
>
> ----------------------------------------------------------------------
> --
>
> *From:* Managing institutional Web services
> [mailto:[log in to unmask]] *On Behalf Of *Fegen, Neil
> *Sent:* 13 March 2009 10:54
> *To:* [log in to unmask]
> *Subject:* Re: Universities on Twitter
>
> Joe
>
> We've just set up a Twitter account and, like you, are keeping it
> low-key and experimental, initially using it to announce news/events.
>
> I would imagine that it would be useful to interact with
> questions/posts as the account develops and there would then be a
> question of how much time to devote to it as/if it progresses.
>
> I'd be interested in how others are approaching this.
>
> Neil
>
> --
> Neil Fegen
> Web Editor
> Corporate Communications
> George Heriot Wing
> Heriot-Watt University
>
> [log in to unmask]
> 0131 451 3530
>
> ----------------------------------------------------------------------
> --
>
> *From:* Managing institutional Web services
> [mailto:[log in to unmask]] *On Behalf Of *Hoyle, Joseph
> N
> *Sent:* 13 March 2009 10:33
> *To:* [log in to unmask]
> *Subject:* Universities on Twitter
>
> More universities are beginning to use Twitter in order to extent
> their communication reach. I notice that some are just sending
> existing RSS feeds to their Twitter account, while others are mixing
> RSS and engagement by responding to Twitter replies.
>
> We have established a Twitter account for LSBU, but have not
> publicised it as we are experimenting with it at the moment. We'd like
> to add value by engaging and responding to replies.
>
> I have 2 questions for those institutions using Twitter:
>
> * Some of you appear *not* to be responding to replies. Are you
> just ignoring replies? There appears to be no setting to prevent
> users replying to posts?
> * If you are responding to replies, how time consuming is this
> activity, on average how many replies do you respond to per
week?
>
> Regards,
>
> Joe Hoyle
> Web Manager
>
> Marketing Department
> London South Bank University
> London SE1 6LN
>
> T: +44 (0)20 7815 6037
>
> F: +44 (0)20 7815 6715
>
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>
> Web: www.lsbu.ac.uk <http://www.lsbu.ac.uk/>
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