> Paul Boag
> my most popular account is @boagworld. This is MUCH more personal
> and contains a mixture of personal comment, industry news and
> useful information. People like engaging with people NOT
> institutions/companies
I'd hazard a guess that, in your case, it's possibly a tad easier
because
you, for a lot of people, *are* the company (not wanting to belittle all
the other folks working at Headscape, of course). As the size of the
Institution/company grows, it gets more murky.
Additionally, as was touched
on before, I'd say it's important to have some ground rules that
make it clear to employees wanting to blog/twitter/etc what they can
and can't do - these don't have to be draconian rules, but some simple
Pieces of advice like "don't pretend to speak for the whole institution
when in fact you're only providing personal commentary" and "if
something
is confidential, hasn't gone out in a press release for instance, it
shouldn't
be discussed publicly"...that's not just a tool for central marketing to
keep a certain modicum of control, but it also helps the individuals
involved.
(Examples: http://jeremy.zawodny.com/yahoo/yahoo-blog-guidelines.pdf and
http://my.opera.com/community/blogs/corp-policy/)
P
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Patrick H. Lauke
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