> My perception, as an end-user, is that organisational use of things
> like
> Twitter has to be done on an interactive, engaged, personal basis.
> Even
> where an organisational Twitter account is being used it has to feel
> like a person at the far end. It has to be a conversation - not a
> megaphone.
Not sure I agree with you on that one. I think the 'interactive,
engaged' stuff is certainly an added bonus, but not strictly
necessary. The UniofBath tweets have mainly been delivered in a
detached informational way thus far, which I've personally found OK. I
have actually emailed the University of Manchester marketing office
and president suggesting they do the same, as I'd find it a really
useful way of hearing about UoM events/seminars etc.
Ade
__________________________________
Adrian Stevenson
UKOLN Research and Development Team
University of Bath
Bath
BA2 7AY
UK
Tel: +44 (0) 161 445 4934
Email: [log in to unmask]
WWW: http://www.ukoln.ac.uk
>
>
> I've noticed a few companies (CoveritLive and Crowdvine spring to
> mind)
> spotting when I've mentioned them on Twitter (presumably on the back
> of
> an automated saved search which is easy to set up in something like
> TweetDeck or TweetBeep) and responding to what I've been saying
> without
> me explicitly asking them. This works very well I think. Almost like
> support popping up before you really know you need it.
>
> Andy.
>
> -----Original Message-----
> From: Managing institutional Web services
> [mailto:[log in to unmask]] On Behalf Of Alison Wildish
> Sent: 13 March 2009 12:05
> To: [log in to unmask]
> Subject: Re: Universities on Twitter
>
> Hi,
>
> We are using Twitter at the University of Bath primarily to announce
> details of featured news but also to provide alerts for staff and
> students. I wrote a blog post about our experiences of Twitter during
> the snow (when the campus had to close):
>
> http://blogs.bath.ac.uk/webservices/2009/02/06/universities-on-
> twitter/
>
> Like everyone else we are experimenting too. Our Comms team manage the
> announcements and we're monitoring how it's going and looking at our
> style and language. We think Imperial have got it right when it
> comes to
> tone of voice.
>
> As for answering questions - we don't have a set rule for this but to
> date we've not had many questions so it hasn't been an issue (yet!).
>
> Regards,
>
> Alison
> --
>
> Alison Wildish
> Head of Web Services
> University of Bath
> 01225 385381
>
> http://blogs.bath.ac.uk/webservices/
>
> John Colby wrote:
>>
>> I'm experimenting with using Twitter as a community building tool. My
>> job is at Faculty level, in that if it's got an electron or two
>> attached it migrates my way. There's a lot of work going on with
>> switched on individuals across all faculties in this university
>> concerning Social Networking, and Twitter is just one of those.
>>
>> John Colby
>>
>> Senior Lecturer, Business Skills Enhancement, Department of
>> Accountancy and Finance, Birmingham City Business School,
>>
>> Room 101, Galton Building, Birmingham City University,
>>
>> City North Campus, Perry Barr,
>>
>> Birmingham B42 2SU
>>
>> Tel: +44 (0) 121 331 6937
>>
>> Essential Website - http://essential.bcbs.bcu.ac.uk
>> <http://essential.bcbs.bcu.ac.uk/>
>>
>> Sum Space blog at http://johncolby.wordpress.com/
>>
>> Facebook - Birmingham City Business School Undergrad applicants
>> 2009 -
>> http://www.facebook.com/group.php?gid=56725914704
>>
>> Student appointments - see
>> http://moodle.bcu.ac.uk/bcbs/course/view.php?id=864
>>
>> *From:* Managing institutional Web services
>> [mailto:[log in to unmask]] *On Behalf Of *Thompson, Amy
>> R
>> *Sent:* 13 March 2009 11:29
>> *To:* [log in to unmask]
>> *Subject:* Re: Universities on Twitter
>>
>> Hi Joe and Neil
>>
>> Imperial use twitter for campus alerts and campus highlights. We do
>> respond to some replies, and have at times actively tried to
>> encourage
>
>> people to reply to our tweets. We've found it can be a very good way
>> to find out interesting things going on in our community.
>>
>> Currently it doesn't take too much time to manage this, although it's
>> not always possible to reply quickly!
>>
>> Best wishes
>>
>> Amy
>>
>> Amy Thompson BA (Hons) ACIM
>>
>> Digital Media Manager
>>
>> Communications Division
>>
>> Imperial College London
>>
>> South Kensington Campus
>>
>> Level 5 Sherfield Building
>>
>> London, SW7 2AZ
>>
>> Tel: +44 (0)20 7594 8197
>>
>> Fax: +44 (0)20 7594 6700
>>
>> ----------------------------------------------------------------------
>> --
>>
>> *From:* Managing institutional Web services
>> [mailto:[log in to unmask]] *On Behalf Of *Fegen, Neil
>> *Sent:* 13 March 2009 10:54
>> *To:* [log in to unmask]
>> *Subject:* Re: Universities on Twitter
>>
>> Joe
>>
>> We've just set up a Twitter account and, like you, are keeping it
>> low-key and experimental, initially using it to announce news/events.
>>
>> I would imagine that it would be useful to interact with
>> questions/posts as the account develops and there would then be a
>> question of how much time to devote to it as/if it progresses.
>>
>> I'd be interested in how others are approaching this.
>>
>> Neil
>>
>> --
>> Neil Fegen
>> Web Editor
>> Corporate Communications
>> George Heriot Wing
>> Heriot-Watt University
>>
>> [log in to unmask]
>> 0131 451 3530
>>
>> ----------------------------------------------------------------------
>> --
>>
>> *From:* Managing institutional Web services
>> [mailto:[log in to unmask]] *On Behalf Of *Hoyle, Joseph
>> N
>> *Sent:* 13 March 2009 10:33
>> *To:* [log in to unmask]
>> *Subject:* Universities on Twitter
>>
>> More universities are beginning to use Twitter in order to extent
>> their communication reach. I notice that some are just sending
>> existing RSS feeds to their Twitter account, while others are mixing
>> RSS and engagement by responding to Twitter replies.
>>
>> We have established a Twitter account for LSBU, but have not
>> publicised it as we are experimenting with it at the moment. We'd
>> like
>
>> to add value by engaging and responding to replies.
>>
>> I have 2 questions for those institutions using Twitter:
>>
>> * Some of you appear *not* to be responding to replies. Are you
>> just ignoring replies? There appears to be no setting to prevent
>> users replying to posts?
>> * If you are responding to replies, how time consuming is this
>> activity, on average how many replies do you respond to per
> week?
>>
>> Regards,
>>
>> Joe Hoyle
>> Web Manager
>>
>> Marketing Department
>> London South Bank University
>> London SE1 6LN
>>
>> T: +44 (0)20 7815 6037
>>
>> F: +44 (0)20 7815 6715
>>
>> Email: [log in to unmask] <mailto:[log in to unmask]>
>>
>> Web: www.lsbu.ac.uk <http://www.lsbu.ac.uk/>
>>
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