Hi
The Change for Life initiative, which is being promoted in the UK, is quite interesting - it aims to promote healthier behaviours in children, by maybe getting them to sort of compete against themselves via benchmarks (which may bring out the best in us, without necessarily bringing about the worst in us). Anyway, I provide a link below, in case you're interested. I think it could be quite clever.
b/w
Adam
http://www.nhs.uk/change4life/Pages/Default.aspx
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