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CALL FOR PAPERS

1st Workshop on Pervasive Advertising

In conjunction with Pervasive 2009
May 11, 2009 - Nara, Japan

http://pervasiveadvertising.org

Submission Deadline: February 10, 2009


"The only sure things in life are death, taxes and advertising. Although 
pervasive technologies cannot avoid death or lessen the pain from 
taxation, advertising is fertile ground for research on pervasive 
technologies."

======================================================================

Electronic displays have become ubiquitous and replace traditional 
posters and billboards. Hence they not only provide a way of showing 
dynamically updated content, but also means to react implicitly and 
explicitly to the audience in their vicinity. In order to interact with 
the target audience, technologies need to be explored capable of 
identifying the user or his interests / needs.

The current generation of mobile phones come with high speed Internet 
access and built-in location sensing. Those properties make mobile 
phones a powerful mediator between the advertiser / advertising platform 
and the customer.

Social networks such as Facebook, MySpace or LinkedIn are rapidly 
growing. Such platforms include detailed information not only on the 
interests of users (based for example on profiles and histories) but 
also on their network. This information is placed on the Internet and 
shared with friends or even the public.

These technological advances, and others, change the opportunities and 
challenges for advertising radically.

Consequently, advertising is becoming one of the major drivers of 
pervasive computing technology for many end-users (e.g. mobile ads, 
digital signs, context awareness, RFID). Yet we believe that the 
attention this topic received in the pervasive computing community does 
not equal its immediate impact on society.

Taking a positive view we can envision advertisements that precisely 
match a person's interests and fit the current situation so well that 
people enjoy receiving them and see advertising as a pleasant 
distraction. On the contrary taking a negative view one could imagine a 
world where people cannot escape from advertisement, where we are 
continuously tracked and where advertisements reduce the quality of 
life. Both views even though very extreme are worthy of further 
discussion. Hence we hope to provide a venue for this discussion by 
offering this workshop.

PAPER SUBMISSION AND PARTICIPATION

We ask potential attendees to submit 2-4 page papers describing their 
research interest and particular focus on the workshop topic. The paper 
may include the description of ongoing research, results found, 
experience gathered, new ideas, future projects or questions on topics 
related to pervasive computing and advertising. Each participant is 
asked to provide a short paragraph (up to 200 words) on their vision of 
advertising in 25 years from now. All submissions will be peer-reviewed.

More information can be found at
http://pervasiveadvertising.org

All submissions must be sent electronically to [log in to unmask]
The format for submissions is Springer LNCS, the same as that of 
Pervasive 09.
Templates can be found at 
http://www.springer.com/computer/lncs?SGWID=0-164-7-72376-0

Papers should be no longer than 4 pages. All papers must be submitted in 
PDF. At least one author for each accepted paper is expected to attend 
the workshop.

Non-archival working notes will be produced containing the papers 
presented at the workshop. Selected papers from the workshop may be 
considered for expansion and inclusion in a special issue of a journal.

IMPORTANT DATES

* February 10, 2009: Deadline for electronic submission
* March 1, 2009: Author Notification
* May 1, 2009: Submission of camera-ready
* May 11, 2009: Pervasive Advertising Workshop at Pervasive 2009


WORKSHOP ORGANIZERS

Jörg Müller, University of Münster
E-mail: [log in to unmask]

Albrecht Schmidt, University of Duisburg-Essen
E-mail: [log in to unmask]

Bo Begole, PARC
E-mail: [log in to unmask]

Aaron Quigley, University College Dublin
E-mail: [log in to unmask]

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