Possibly because many of the people there will want to know about rocket
science.
If you want to play with that one, which is a good one for a "certain
demographic," to fall into marketing bullsh*t, go for "it IS rocket
science".
____________________________
Michael Kenward
ABSW e-minder
http://www.absw.org.uk
http://absw.blogspot.com/
> -----Original Message-----
> From: psci-com: on public engagement with science
> [mailto:[log in to unmask]] On Behalf Of Katie Walsh
> Sent: 2 December 2008 14:58
> To: [log in to unmask]
> Subject: Re: [PSCI-COM] Science for Beginners [and dinosaurs]
>
> What about
>
> Science: It's Not Rocket Science
>
>
>
> Katie Walsh
> Editor: www.planet-science.com www.planet-scicast.com
> NESTA
>
>
> NESTA
>
> 1 Plough Place
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> -----Original Message-----
>
>
> From: psci-com: on public engagement with science
> [mailto:[log in to unmask]] On Behalf Of Ian Russell
> Sent: 02 December 2008 14:17
> To: [log in to unmask]
> Subject: Re: [PSCI-COM] Science for Beginners [and dinosaurs]
>
> How about:
>
> 'The Bluffer's Guide to XXXXXXX.
> (After just 90 minutes, amaze people with your knowlege.)'
>
> A little gentle humour might make your course seem less
> intimidating and
> more empowering. To attract customers, this could be important.
>
> An occasional touch of humour might also make it seem less
> intimidating
> to
> contribute to PSCI-COM.
>
> [log in to unmask] * http://www.interactives.co.uk
> *
> Give people facts and you feed their minds for an hour.
> Awaken curiosity and they feed their own minds for a lifetime.
> *
> Ian Russell
>
> Any opinions expressed in this email TOTALLY reflect the views of the
> institution.
> Absolutely
> 100%
>
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