Hi - I would agree, also because addresses change faster than printed
materials can keep up - but make sure the item comes up easily in a
search if possible. Just back from a good conference (http://
www.tii.se/nodem/index.php) where I saw a couple good uses of QR
codes (those 2D barcodes) which look promising for bookmarking since
they can open or save a URL on a cameraphone, not tied to particular
software or hardware.
kevin
On 8 Dec 2008, at 11:58, Fiona Romeo wrote:
> Hello James,
>
> I tend to agree with the detailed BBC guidelines, which consider web,
> print, TV and radio:
> http://www.bbc.co.uk/guidelines/newmedia/desed/urls.shtml
>
> In short, the BBC recommends using a top-level directory only, i.e.
> there should only be one slash after the hostname (bbc.co.uk/something
> or kew.org.uk/something). Further to this, they require that a
> directory
> name must be unambiguous when written or spoken and should be short,
> memorable and easy to type.
>
> Fiona
>
>> -----Original Message-----
>> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
>> James Morley
>> Sent: 08 December 2008 11:00
>> To: [log in to unmask]
>> Subject: Putting web addresses on interpretation
>>
>> Hi all
>>
>> Does anyone have any evaluation, advice or just gut feelings about
> putting
>> URLs on printed signage and in leaflets etc? I ask this specifically
> in
>> the context of when you have a lot of in depth information online
>> that
>> people could use to follow up after their visit.
>>
>> Certainly my instinct, and anecdotal experience, is that specific
>> URLs
>> just don't work (they tend not to be memorable, and who ever has a
>> pen
> and
>> paper to bother writing them down?)
>> On the other hand if you just put your home page then people are
>> potentially going to find it hard to reach a specific resource.
>>
>> Would be very interested to hear how others handle this and what
> success
>> they feel they have.
>>
>> Thanks, James
>>
>>
>> ---------------------------------------------------------------------
>> -
>> James Morley [log in to unmask]
>> Website Manager Tel. +44 (0)20 8332 5759
>> Royal Botanic Gardens, Kew www.kew.org
>>
> ----------------------------------------------------------------------
> -
>>
>>
>>
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