Tehmina Goskar wrote:
I do recall a few months ago seeing an advert on the tube which said
> "Google xyz" - I'm sorry I cannot remember either the product or the
> company but using this as an alternative to URLs on printed matter
> other than those in personal exchanges (e.g. business cards) stuck out
> in my mind.
Here are some examples:
http://www.cabel.name/2008/03/japan-urls-are-totally-out.html /
http://nipponkan.blogspot.com/2007/02/search-box-mock-ups-in-japanese.html
Like 2D barcodes, it's apparently "big in Japan"...
I can see the appeal (because people are googling your site anyway), but
still believe that getting people to go from printed sign/advert to online
is tricky - and really depends on giving people a reason to go to your
website...
Frankie
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