Hi Duncan,

Here is our [well mine :o)] answer to Peter's questions:

At QMU the web team administers the Google Analytics account and make the Analytics stats available to marketing and to the head of units, the Director of  marketing and the head of units are responsible for the content of the web site and for the marketing campaigns developed on the top level web pages and in the unit pages, however the web team assists and advises them on the how to best use Google Analytics.

The web team uses the stats to support navigational and structural arguments and to substantiate  the progress of the SEO actions currently taking place at QMU,  the web team presents these evidences to the Director of marketing or the web working group.

No I don't feel QMU makes the best of the package on offer, the problem starts with some head of units not making the best use of the web site for marketing purposes in the first place, editing the web site is seen by some of them as an added task rather than an opportunity to promote their courses and services.

Also some head of units want numbers but are quite often unwilling to spend the time interpreting them, in this case the Analytics reports become meaningless, this might be due to a lack of business sense or to staffing pressure, if the web team and marketing had more resources it would be easier for them to promote the advantages of Google Analytics.

On a positive note it is possible over time to demonstrate through the use of Google Analytics that the marketing SEO efforts made by marketing are paying dividends where applied. 




I might make it for a drink but I can't do diner, I have a busy week end that week, my son is boxing in the East District Championships, after the fight we shall have a few beers whichever way it goes.

Jean 

-----Original Message-----
From: Information Sharing List for Scottish Web Folk [mailto:[log in to unmask]] On Behalf Of Duncan Ireland
Sent: 06 November 2008 10:08
To: [log in to unmask]
Subject: November 28 Meeting - Agenda & Questionnaire

Folks,

Confirmed numbers for the meeting :
Strathclyde (3), UHI (3), Aberdeen (2), QMU (2), Peter, Glasgow (4), Stirling (2)

Peter has asked those attending to answer the following questions to help him focus his part of the session :
*       What are the most important areas of your website?
*       What aspects of your website or the marketing of it are you able to influence using web analytics?
*       Do you feel you are using web analytics to its potential within your organisation?
*       If not, what are the factors that are holding you back?

Apologies for meeting :
EDINA, SAC

Confirmed, deposit paid numbers for dinner :
Strathclyde (1), Aberdeen (1), UHI (3)

If you'd like to add your name for dinner :

Please confirm by eMail and then post a non-refundable deposit of £10. I will book a table for us all at a Merchant City eatery - any food genre requests will be considered but may be ignored in favour of going anywhere which can squeeze us in as the Christmas Party season bears down upon us. My postal address is : Room 3.09 McCance Building, 16 Richmond Street, Glasgow G1 1XQ. Cheques payable to Duncan Ireland or I can take Paypal.

Cheers,

Duncan




Agenda
======

Date   : 28 Nov

Venue  : Glasgow, University of Strathclyde.
         Graham Hills Building (http://www.strath.ac.uk/maps/grahamhillsbuilding/) Room 2.25/2.28
         Enter via 40 George Street, head for the lifts and the rooms are down the corridor to your left just before the lifts.

Time   : 1230hrs for 1300hrs

Agenda : 1300-1330 Welcome, T4 Conference Update and Insitutional Updates
         1330-1400 Accessibility discussion. How are different institutions approaching their responsibilities?
         1400-1430 In-house CMS demo/discussion. Gordon from Aberdeen
         1430-1500 Coffee
         1500-1600 Peter O'Neill. Web analytics discussion.
         1600-1630 UHI Resdesign.
         1630-0000 dinner/drinks