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LIS-E-RESOURCES  November 2008

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Subject:

Atypon Systems, Inc. Announces Launch of Integrated Content Delivery Platform for American Chemical Society

From:

Nash Pal <[log in to unmask]>

Reply-To:

An informal open list set up by the UK Serials Group <[log in to unmask]>

Date:

Tue, 18 Nov 2008 15:26:29 -0000

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (127 lines)

<With apologies for cross posting> 
 
The press release below may be of interest to list readers, it announces the
launch of an exciting new e-publishing site for the American Chemical
Society developed together with Atypon Systems.

------------------------

SANTA CLARA, California and WASHINGTON, D.C.-November 18, 2008- Atypon
Systems, Inc., a leading provider of e-publishing solutions, announced today
the launch of a new online publishing and content delivery site to transform
the American Chemical Society's online journals.

The new offering, powered by Atypon's proven and trusted Literatum
technology, provides a fully integrated web platform rich with new features
and functionality, customized to deliver a more robust electronic journal
and to enhance the online reading experience for American Chemical Society
(ACS) customers (http://pubs.acs.org).

Atypon worked closely with the American Chemical Society to develop and help
integrate the new content delivery platform into ACS's existing technology
infrastructure and enterprise applications. ACS will host their content
locally and use the Atypon suite of administration tools to manage the
online publishing operation; giving ACS full control of their online content
delivery platform.

Kevin Cohn, Atypon's Director of Product Management, commented, "It's been a
privilege to work with the great people at ACS Publications. Together we
have achieved more than the successful launch of this excellent website; we
have forged a lasting partnership that will continue to drive innovations in
publishing technology for years to come, for the benefit of all ACS
constituents and Atypon clients."

ACS benefit from all the existing capabilities of the Atypon platform and
also from a number of new features, offering a significantly enhanced user
interface that better engages and serves the reader, including:

.	Heavy use of article figures to make the core content more
accessible. For example a thumbnail viewer lets end-users flip through all
the figures in an article at the TOC level.  
.	Better search and browsing with search result filters.
.	Better Full text articles, including a figure browser, in-line
reference displays, related articles, and as soon as publishable articles;
aiding reader comprehension and content discovery.
.	Strong organizational and title branding, including the flexibility
to deliver distinctly branded content at the journal level and all
subsidiary levels.
.	Better author resources.
.	Better Librarian resources - usage reports, co-branding, ability to
manage subscriptions, and configure link resolvers.
.	Ability to search supplementary material - supplementary material
such as Microsoft Word documents, PowerPoint files, other text or PDF files,
etc are indexed for searching.
.	Social Bookmarking links are provided so end users can post articles
on social networking sites such as Connotea, Delicious, Facebook, etc.

A flash-based demonstration available from the ACS Publications website at
http://pubs.acs.org/flashdemo showcases many of the features and benefits of
the new site.  

"The development of this platform has transformed and made more flexible our
ability to display and deliver the high-quality peer-reviewed research
information published by ACS in service to the community of scholars
worldwide" said Dr. Brian Crawford, President of ACS Publications. "This is
a significant accomplishment, and one that is integral to our commitment to
be the world's most trusted source of the comprehensive knowledge needed to
cultivate the chemists of tomorrow. The innovative approach taken to this
expansion of our web publishing capabilities has been achieved as a result
of close collaboration with our development partner Atypon Systems, the
ingenuity of ACS' own IT staff under the leadership of our CIO John
Sullivan, expertise shared by our society colleagues at Chemical Abstracts
Service, and the dedicated talents of the entire Journals Publishing Group,
led by Senior Vice President Dr. Susan King." 

Chris Beckett, VP of Sales and Marketing of Atypon Systems, commented:
"The new American Chemical Society site is one of the most interesting and
innovative sites we have developed. It has raised the bar as to how
chemistry content can be engagingly presented."
He added. "Engaging the user effectively is only achieved by a rigorous
approach and attention to detail when developing the information
architecture. The use of chemistry images to assist in navigating the site
is one example of the benefit of such rigor, and will be welcome by the
reader and researcher."


About The American Chemical Society
The American Chemical Society-the world's largest scientific society-is a
nonprofit organization chartered by the U.S. Congress and a global leader in
providing access to chemistry-related research through its multiple
databases, peer-reviewed journals and scientific conferences. Its main
offices are in Washington, D.C., and Columbus, Ohio. The ACS Publications
Division currently publishes 35 leading peer-reviewed journals in the
chemical and related sciences, including the flagship Journal of the
American Chemical Society, as well as Chemical & Engineering News, the
Society's weekly news magazine.

About Atypon Systems, Inc. 
Since 1996, Atypon Systems, Inc. has provided software, hosting, and systems
development to the information industry, allowing publishers to grow their
business by providing superior technology and service that supports the
electronic exchange of scholarly information. Atypon's solutions include
Atypon Premium, a complete e-publishing solution for publishers who wish to
manage the entire process of delivering and managing their content online,
and Atypon Link, a cost effective, aggregated hosting platform for
publishers who require a well managed, outsourced e-publishing service. For
further information visit http://www.atypon.com

For further information, please contact:
Nash Pal 
Strategic Marketing Manager
Atypon Limited
Tel: +44 (0) 870 350 2032
Email: [log in to unmask]

Michael Bernstein
American Chemical Society
Email: [log in to unmask]
Tel: 202-872-6042

Michael Woods
American Chemical Society
Email: [log in to unmask]
Tel: 202-872-6293

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