**With apologies for cross-posting**
We are pleased to announce that PCG, the leading provider of research, sales
and marketing services to scholarly and professional publishers, has been
selected by the Geological Society of London, to expand its relationships
and improve penetration in the North American library market.
PCG will appoint and manage a sales representative in the New Year to
develop opportunities for GSL’s Lyell collection as well as its individual
leading journal titles.
The full press release is detailed below and further information is
available at www.pcgplus.com. Please do not hesitate to contact me if you
have any queries.
Kind regards,
Emily Taylor
Senior Marketing Associate
Publishing Technology plc
____________________________________________________________________________
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The Geological Society of London Selects PCG to Provide North American Sales
Representation
Cambridge, MA , Novmeber 10, 2008
Publishers Communication Group (PCG), the leading provider of research,
sales and marketing services to scholarly and professional publishers, is
pleased to announce that it has been selected by the Geological Society of
London, to expand its relationships and improve penetration in the North
American library market. In January, PCG will appoint and manage a sales
representative to develop opportunities for GSL’s Lyell collection as well
as its individual leading journal titles.
PCG has continued its rapid growth in recent years, with more than twenty
publishers choosing its sales representation and market research services in
2007. “Publishers choose to work with us because they know they can trust us
to understand their strategic objectives and to translate these into
concrete results,” comments Director of Content Sales Claire Ginn Winthrop.
“Our proven services and dynamic team becomes an extension of their internal
one ensuring that GSL’s investment in targeting new markets is optimised,
and that their prestigious publications gain visibility in this major
market.”
“Throughout the selection process, we were impressed by PCG’s deep
experience working with the library market and ability to develop tailored a
solution to meet our specific needs,” notes Neal Marriott. “A strong North
American presence is vital for us, and we are confident that this can be
successfully achieved through this partnership.”
By December, PCG will announce the appointment of an experienced sales
professional in North America to deliver high-quality service and develop
business opportunities on behalf of the Geological Society of London.
About PCG
Publishers Communication Group, Inc., a division of Publishing Technology
plc, is a full-service marketing and sales consulting firm with locations in
Cambridge, Massachusetts, and Oxford, England. PCG was established in 1989
as a resource for scholarly publishers to more effectively work with the
global library market. PCG offers qualitative and quantitative marketing
research, international multi-lingual telemarketing services, UK- and
US-based customer services operations, sales representation, and strategic
consulting.
About GSL
The Geological Society of London was founded in 1807. It is the UK national
society for geoscience, and the oldest geological society in the world. The
Society provides a wide range of professional and scientific support to
around 9500 Fellows (members), about 2000 of whom live overseas. More than
2000 Fellows are also Chartered Geologists.
The Geological Society is a global leader in Earth science publishing, and
is renowned for its cutting edge science meetings. It is a vital forum in
which Earth scientists from a broad spectrum of disciplines and environments
can exchange ideas, and is an important communicator of geoscience to
government, media, those in education and the broader public. Please go to
www.geolsoc.org.uk for more information.
For more information, please contact:
Emily Taylor
Publishing Technology plc
Tel: +44 (0) 1865 397873
Email: [log in to unmask]
Morayéa Pindziak
Publishing Technology plc
Tel: +1 732 563 9292 x269
Email: [log in to unmask]
Neal Marriott
Director of Publishing
Geological Society of London
Tel: 00 44 (0) 1225 445046
Fax: 00 44 (0) 1225 442836
[log in to unmask]
_______________________________
Emily Taylor
Senior Marketing Associate
Publishing Technology plc
T: +44 1865 397873
[log in to unmask]
www.publishingtechnology.com
Publishing Technology plc is registered in England No. 837205.
Registered Office: Unipart House, Garsington Road, Oxford OX4 2GQ.
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