I'm thinking of how poetry pamphlets could be done the Threadless way.
Got info from a June 2008 INC.Magazine [today at doctor's office, natch],
headlining CEO Jake Nickell and CCO Jeffrey Kalmikoff of Threadless ["The
Most Innovative Small Company in America"].
Nickell had frequented Breathless, a Webdesign online site, and he'd been
doing Photoshop tennis [designers passing digital photos back and forth,
manipulating one another's images in 'the most outrageous ways possible'.]
He had submitted a t-shirt design for a contest in 2000 for the New Media
Underground festival, 'an informal gathering of Web designers in London.'
His design won the contest. No money, but he was exhilarated. He thought
about his Dreamless buddies batting their designs back and forth, 'but their
creations rarely made it out of the digital realm'.
Nickell wondered: 'What if the best designs were printed on t-shirts and
sold in the real world?'
Eventually, that's what Nickell, DeHart and Kalmikoff ended up doing in
their Threadless company: offering cash prizes for contest-winning online
designs chosen by online designers, and selling them to enthusiastic online
designers who were encouraged along the way by 'tinkering with their work
and soliciting advice from other members', and getting an outlet for their
designs.
Business types are excited about the Threadless concepts [and of course the
money-making], but Nickell didn't start the company with a financial
impetus.
Can you figure out where I'm going with this re poetry pamphlets?
What do you think?
Judy
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