**Apologies for Cross-Posting**
Tracy Gardner and Simon Inger would like to draw your attention to a
recently published White Paper entitled “How Readers Navigate to Scholarly
Content”.
This research repeats an earlier study performed in 2005 by Scholarly
Information Strategies (for whom the authors were consultants) that asks
researchers about their preferred start points. The subtle shifts in user
preferences provide a valuable insight into user navigation, the features
that they find useful in publisher web sites, and the role and effectiveness
of library technologies.
The research findings will give publishers crucial insight into how end
users find and use scholarly resources and help them understand how they
should engineer their web sites to meet changing reader navigational
behaviour.
The research findings will be presented by Simon Inger at the Charleston
Conference in November and will also be discussed during Renew Training’s
forthcoming Understanding E-Journal Technology course and the UKSG E-Journal
Technical Update.
The White Paper can be found at http://www.sic.ox14.com/publications.htm
The research was jointed funded by Annual Reviews, PNAS, MetaPress, and
Nature Publishing Group.
If anyone has any questions about this research, I would be happy to answer
them.
Best Wishes
Tracy
Tracy Gardner Marketing
Tel: +44 (0) 7884 438007
Email: [log in to unmask]
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