Collaborative Project for the Development of Intelligent Transport Systems:
 
Traffic Control, Communication Systems and Traveller Information for Public
Transport and Freight Logistics: Findings of the SEEDA Funded live ITS
trials.
 
Thursday 11th September 2008 - Concert Hall, Town Hall, Reading
 
In November 2006, a collaboration of partners led by Peter Brett Associates
put forward an innovative bid to develop intelligent transport systems for
SEEDA Funding.
 
This trial brought together communications systems suppliers, systems
integrators, consultants and academic research in partnership with Reading
Borough Council to deliver an exciting and innovative trial focused around
the delivery of a range of intelligent transport systems and services in
Reading.
 
At the core of the trial is a state of the art communications network which
uses emerging WiMAX wireless communications technology in combination with
Wi-Fi and the use of the latest mobile phone 3G communications services.
Supported by this communications network there are a series of sub-trials,
which demonstrate the potential for this communications infrastructure to
deliver transport strategy objectives
 
This conference presents the work done to date in Reading using intelligent
transport solutions and systems.
 
AGENDA

0930 Tea & Coffee
1000 Headline address
1010 
South East of England Development Agency (Scope of funding / project)Summary
of item: The Reading project was based on a funding call from SEEDA, to
trial Intelligent Transport Systems that would provide businesses or
consumers with services which improve transport logistics, congestion,
single or multi-modal journey-planning; or access to information in an
affordable, scalable, accurate and secure manner. Presented by Colin
Baldwin, South East England Development Agency
1020 
Reading SEEDA Project  Summary of item: The Reading project enabled the
development of an over-arching ITS framework that allowed services and
functions to be harmonised, integrated and extended. At the core of the
project is a WiMAX / Wi-Fi based communications network and existing 3G
network around which a range of applications have been tested. This event
aims to disseminate how this was achieved, and how it can benefit other
Local Authorities. Presented by Rob McDonald, Peter Brett Associates
1040 
Reading and its Intelligent Transport Systems Strategy Summary of item:
Brief overview of Reading and its Intelligent Transport Systems Strategy,
and how the project could deliver more sustainable patterns of travel;
contributing to transport strategy targets and enabling sustainable economic
growth. Presented by Simon Beasley, Reading Borough Council
1050 
UTMC presentation Summary of item: Focuses on the communication requirements
of UTMC and on-street equipment & how the use of the WiMAX/Wi-Fi has
enhanced the communications process. Presented by Simon Beasley, Reading
Borough Council
1105 
Wi-Max Communications presentation and demonstration Summary of item: At the
core of the Reading project is an enhanced communications network, which
uses emerging WiMAX wireless communications technology in combination with
Wi-Fi allowing services and functions to be harmonised, integrated and
extended. Presented by Roger Horlock, Metranet Evaluation presented by the
Transport Research Group

Lunch (opportunity to talk to partners, look at information stands)

1315 
Real Time Freight Navigation presentation Summary of item: Focuses on the
use of real-time network performance data to assist freight deliveries.
System trialled with John Lewis, Reading. Presented by Peter Brett
Associates & Telematix Evaluation presented by the Transport Research Group
1345 Pedestrian Navigation presentation Summary of item: Presenting
investigations with the trial of wireless transfer of location / navigation
information to mobile devices supporting personal in-vehicle / on-foot
navigation. Presented by Peter Brett Associates & Telematix Evaluation
presented by the Transport Research Group

1415 
On Bus Communications presentation Summary of item: Focuses on the use of
WiMAX/ Wi-Fi and 3G services to communicate with moving buses to transfer
information, including positional information, real time CCTV imaging from
buses and communication with the control room. Presented by Connexionz &
Tony Pettitt. Evaluation presented by the Transport Research Group
1445 Car Park Secure Payment presentation Summary of item: Presenting
web-based payment systems for transport facilities, including pilot project
to assess use of web-enabled mobile devices to pay for car parking.
Presented by Euro Baltic Software Alliance & Tony Pettitt Evaluation
presented by the Transport Research Group

1515 
Mobile Communications and Information presentation Summary of item:
Presenting current work on off-bus ticketing to mobile phones using
smartcard emulation to integrate with the current ticketing systems.
Presented by Orange
1535 Question and answer session
1545 Conference concluded
 
This agenda might be subject to change. 
 
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0118 937 3016 / 0118 939 9016) for the conference booking form.