In message
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.uk>, "Ridge, Mia" <[log in to unmask]> writes
>While it might be nice to entice these visitors to spend more time on
>our site, they simply may not be looking for an online experience at
>that time. He does at least say "it's important to realize that there's
>no such thing as a single bounce rate" but then he focuses on referrer
>source rather than user requirements.
Listening to the discussion of web stats logging at the Hub meeting on
Monday, I started to wonder whether we should be saying "Web stats must
die"?
They don't, and of their very nature cannot, tell us anything useful
about the informational or educational effectiveness of our museum web
sites, nor about the enjoyment they might or might not bring. Nor can
they tell us anything about the age, gender, socio-economic background,
or ethnicity of our users.
Surely it's much better to acknowledge this, and use other mechanisms
such as surveys to get the "right" information, than to squeeze
unreliable conclusions out of the "wrong" information by
ever-more-sophisticated analysis.
Richard
--
Richard Light
XML/XSLT and Museum Information Consultancy
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