It's a really familiar refrain: stats don't work. What I'm not seeing is
anyone actually doing anything about it.... :-)
Mike Ellis
Professional Services Group
Eduserv
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-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
Ottevanger, Jeremy
Sent: 02 July 2008 16:00
To: [log in to unmask]
Subject: Re: Jakob Nielsen says '"Unique Visitors" Must Die'
How many pages does the average Facebook user see on an average visit?
Their own, perhaps? They can see what their mates are up to right there.
Lots of Gmaps activity also takes place in one page view. For some
sites, as Mia says, a higher number of page views probably indicates
failure rather than success, in that the user should have been able to
do what they wanted in fewer clicks. It all depends how the site works.
As ever, there isn't a statistic that is meaningful in all situations
(or indeed most).
Perhaps Nielsen has a point, and some bounce rate measure would be an
appropriate KPIs to report to DCMS or whoever. But to my
mind most stats are best suited to use by site owners/developers for
their own purposes of evaluating and improving the effectiveness of
their services, knowing the specific peculiarities of their offering. I
can't think of a single (automated)indicator that won't mean opposite
things for different sites. But I think Dylan is itching to say
something....;-)
Cheers, Jeremy
Jeremy Ottevanger
Web Developer, Museum Systems Team
Museum of London Group
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London. N1 7ED
Tel: 020 7410 2207
Fax: 020 7600 1058
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-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
Ridge, Mia
Sent: 02 July 2008 15:46
To: [log in to unmask]
Subject: Re: [MCG] Jakob Nielsen says '"Unique Visitors" Must Die'
Bilkis wrote:
> I don't know if you have come across this, but given the discussions
> that took place at the MCG in Leicester in June and the Museums Hub
> workshop on Monday, this makes some interesting reading:
>
> Reduce Bounce Rates: Fight for the Second Click:
> http://www.useit.com/alertbox/bounce-rates.html
Thanks Bilkis!
Nielsen says, "bouncers should be considered a negative statistic: the
site failed to engage them enough to entice even a second pageview."
Maybe. But could it also be the case that some users have very simple
needs (for example, is the museum open tomorrow, and until what time if
so?) and that a good 'visit this venue' page answers that need entirely?
In that case, is a 'bouncer' a positive statistic?
While it might be nice to entice these visitors to spend more time on
our site, they simply may not be looking for an online experience at
that time. He does at least say "it's important to realize that there's
no such thing as a single bounce rate" but then he focuses on referrer
source rather than user requirements.
Nielsen's always good fodder for debate. Am I the only one who can
never quite agree with him?
cheers, Mia
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