Hi List
I think there's merit in the idea, but Marketing departments would probably like conditions for videos such as:
1 No editing.
2 No re-encoding.
3 No resizing, stretching or distorting.
4 No stripping out of presentation layers (some video formats may be combined with other layers). In other words, no decomposition.
5 No overlaying (see above) or embedding (must appear with clear margin on all sides), that is, no composition.
6 No interference with audio tracks.
7 No interference with closed captioning, subtitles and other accessibility features (OK, Marketing may not be big on this but I put this in anyway).
8 No defamatory uses.
9 No misrepresentation of ownership, content or purpose.
10 Assertion of moral rights of authorship etc.
You'd also have to get appropriate permissions from people or organizations represented, I suppose.
It would be easy to use material in a different context to create a completely different impression. This is the basis of a lot of television humour, after all. This is what Marketing departments would have to guard against, and their materials are especially susceptible to this kind of satire.
Tavis
Tavis Reddick
Web Content and Architecture Developer
ICT Systems Development
ICT Department
Adam Smith College
telephone: +44 (0)1592 223313
-----Original Message-----
From: Managing an institutional web site [mailto:[log in to unmask]] On Behalf Of Brian Kelly
Sent: 19 May 2008 09:51
To: [log in to unmask]
Subject: Re: Opening Up University Marketing Materials
Hi Patrick
Yes, I'd agree there's a need to read the T&Cs carefully.
It strikes me that there are parallels with YouTube's T&Cs (which allow them to commercially exploit your content) and open source software licences, which allow software to be used for commercial purposes.
For me 'openness' includes being open to commercial exploitation and not just within a closed community.
Brian
--------------------------------
Brian Kelly
UKOLN, University of Bath, BATH, UK, BA2 7AY
Email: [log in to unmask]
Phone: +44 1225 383943
Web site: http://www.ukoln.ac.uk/
Blog: http://ukwebfocus.wordpress.com/
> -----Original Message-----
> From: Managing an institutional web site
> [mailto:[log in to unmask]] On Behalf Of Patrick Lauke
> Sent: 19 May 2008 09:31
> To: [log in to unmask]
> Subject: Re: Opening Up University Marketing Materials
>
> > Brian Kelly
>
> > Flickr Commons [2] seems to allow institutions to do this (although
> > Google Video or YouTube might be a better choice for videos).
>
> I'd advise people to carefully read the terms and conditions of any
> site they use for this purpose. For instance, YouTube's is quite
> "interesting"...under "6. Your User Submissions and Conduct":
>
> "C. For clarity, you retain all of your ownership rights in your User
> Submissions. However, by submitting User Submissions to YouTube, you
> hereby grant YouTube a worldwide, non-exclusive, royalty-free,
> sublicenseable and transferable license to use, reproduce, distribute,
> prepare derivative works of, display, and perform the User Submissions
> in connection with the YouTube Website and YouTube's (and its
> successors' and affiliates') business, including without limitation
> for promoting and redistributing part or all of the YouTube Website
> (and derivative works thereof) in any media formats and through any
> media channels."
> http://www.youtube.com/t/terms
>
> If you're comfortable with granting YouTube a right to do whatever
> they want with your content, then fine...just beware if you plan on
> using it to upload, say, student work as a showcase or similar.
>
> P
> ________________________________
> Patrick H. Lauke
> Web Editor
> Enterprise & Development
> University of Salford
> Room 113, Faraday House
> Salford, Greater Manchester
> M5 4WT
> UK
>
> T +44 (0) 161 295 4779
> [log in to unmask]
>
> www.salford.ac.uk
>
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