Hi All,
I wanted to share this and, if possible, know your thoughts regarding the
following:
The paper in the link below proposes a methodology of target selection in
situations where there is a high probability of response regardless of
whether the customer receives the campaign contact (e.g. mail, call). I
replicated the simulation outlined in the paper to measure what the author
calls "True Lift" for the current and proposed methodology. I coded this in
SAS which I'll be happy to send to you in case you are interested.
http://www.sigkdd.org/explorations/issues/4-2-2002-12/lo.pdf
Have anyone used this methodology before, or an alternative one for this
situations?
Many thanks in advance for your thoughts.
Regards,
Leo.
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