Hi all
There's a bew report out on the "impact of social media" - just been
written about on Read Write Web.
Article here:
http://www.readwriteweb.com/archives/report_social_media_challenging_tra
ditional_media.php
A few top-level stats:
--------------------
- 83% watch video clips, up from 62% in the last study in June 2007
- 78% read blogs, up from 66%
- 57% of internet users are now members of a social network
- RSS consumption is growing rapidly up from 15% to 39%
- Podcasts are now mainstream digital content, listened to by 48%
Social networks have been "a key driver for the growth of social media":
- 22% of social network users have installed a widget or applications
- 55% have shared photos
- 22% have shared their videos
- 31% have started a blog
- The world's biggest social network is MySpace with 32% weekly reach
followed by Facebook on 23%
The report also states that social media is a global phenomenon:
- Top markets for blogging - China 70% of internet users write a blog,
Philippines 66% and Mexico 60%
- Top markets for social networking - Philippines 83%, Hungary 76% and
Poland 76%
- China is the world's largest blogging market with 42m bloggers versus
26m in the US
--------------------
Take from it what you will. Far be it for me to add any commentary ;-)
Mike
Mike Ellis
Solutions Architect
Eduserv
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